Introduction to Retailing (Paperback)


Michael Cant

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Introduction to Retailing Book Description

In today's very competitive retail environment retailers need to be proactive. They also need to be able to adapt to changing situations and be aware of the latest trends in retailing in order to remain competitive. This second edition focuses on the key elements and components involved in starting a retail business as well as the practical issues that surround retailing. These issues include: the store location; the store front, layout and interior design; Knowing who the customers are and how they buy; the right kinds of products to sell; selecting suppliers; managing stock and limiting shrinkage; setting the correct price; planning markdowns and price changes; developing a marketing communication plan; and, integrating all of the above into a comprehensive and practical plan. The book places the relevance and importance of these issues in perspective and in a practical way illustrates what retailers can do to improve the success of their businesses. Activities explain certain concepts and South African examples illustrate various principles from a local perspective. This title is aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful.

Book Details

Title: Introduction to Retailing
Publisher: Juta Legal and Academic Publishers
Author: Michael Cant
Edition: Paperback 2nd Revised edition




No. of Pages: 139
Deliverable Countries: This product ships to India, Sri Lanka.

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The book Introduction to Retailing by Michael Cant (author) is published or distributed by Juta Legal and Academic Publishers [0702177830, 9780702177835]. This particular edition was published on or around 2010-1-1 date. Introduction to Retailing has Paperback binding and this format has 139 number of pages of content for use.
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