Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century (Hardcover)

Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century Book Description

About the Book :

Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or finding opportunity in adversity—Indians swear by it. In this book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks. Western firms like GE, PepsiCo, Facebook, Renault-Nissan, and Google are already practising jugaad to generate original ideas and pioneer growth.

In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovating entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

About the Author :

Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World Economic Forum faculty member. He advises C-level executives worldwide on breakthrough growth strategies. Navi is also writing a book on new models of leadership.

Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone, and Xerox.

Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors, and contributes to a Harvard Business Review blog.

Book Details

Customer Reviews : Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century

Be the first one to review this product!

Have you used this product?

    

Discussion : Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century