About the book
Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutionsto problems or turn adversity into opportunity-Indians swear by it. In this seminal book, Navi Radjou, JaideepPrabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companiessuch as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group,and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth.In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways toinnovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emergingmarkets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthroughgrowth in a complex and resource-scarce world.
|Title:||Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century||Publisher:||Random Business / Random House India|
|Author:||And Simone Ahuja Jaideep Prabhu Navi Radjou|
|No. of Pages:||336|
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