Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century Description
About the book
Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutionsto problems or turn adversity into opportunity-Indians swear by it. In this seminal book, Navi Radjou, JaideepPrabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companiessuch as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group,and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth.In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways toinnovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emergingmarkets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthroughgrowth in a complex and resource-scarce world.
About the Author
Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World EconomicForum faculty member. He advises C-level executives worldwide on breakthrough growth strategies.Navi is also writing a book on new models of leadership.Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School,University of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank,Nokia, Philips, Roche, Shell, Vodafone, and Xerox.Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertisein innovation and emerging markets. She regularly presents and consults to Fortune 500 companies acrosssectors, and contributes to a Harvard Business Review blog.
Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century
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