PHONE LINES TEMPORARILY DOWN DUE TO A SYSTEM UPGRADE. TO CONTACT CUSTOMER SERVICE, EMAIL US AT customerservice@infibeam.me
Buy any Lifestyle Product worth Rs.1500 & get a Stylish Men's watch worth Rs 1500 FREE
Marketing Research : An Applied Orientation

Marketing Research : An Applied Orientation (Paperback)

R 699
13 %
R 799
[ R 100 Off ]




In Stock.
New & Used from sellers starting at

Ships in 2 - 3 Days. FREE Shipping in India
Check Delivery to my Area

Marketing Research : An Applied Orientation Description

About the Book :


Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.


Book Details


Title: Marketing Research : An Applied Orientation
Publisher: PEARSON
Edition: Paperback
Edition Number: 6
Language: English
ISBN: 8131731812
EAN: 9788131731819
No. of Pages: 1,000
Publish Date: 2010-1-1
Binding: Paperback
Category(s): Business & Economics
Deliverable Countries: This product ships to India, Sri Lanka.

Similar Items by Category

Business & Economics
Marketing  >  Business & Economics
Research  >  Marketing  >  Business & Economics

Discussion : Marketing Research : An Applied Orientation

See Discussion
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Bastard Prince