Marketing Research : An Applied Orientation (Paperback)

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Marketing Research : An Applied Orientation Book Description

About the Book :

Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.

Book Details

Title: Marketing Research : An Applied Orientation
Publisher: PEARSON
Edition: Paperback
Edition Number: 6
Language: English




No. of Pages: 1,000
Deliverable Countries: This product ships to India, Sri Lanka.

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The book Marketing Research : An Applied Orientation by (author) is published or distributed by PEARSON [8131731812, 9788131731819]. This particular edition was published on or around 2010-1-1 date. Marketing Research : An Applied Orientation has Paperback binding and this format has 1,000 number of pages of content for use. The printed edition number of this book is 6. This book by is written in English language.
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