Presenting practical approaches, backed up by examples and case histories, this book describes how businesses can create and maintain a 'position' in the public mind, without having to continuously devise new marketing strategies. It is based on the author's work with over 250 small- to medium-sized companies.
| Title: | The Marketing Sourcebook for Small Business | Publisher: | John Wiley & Sons Inc |
| Author: | Jeffrey P Davidson |
| Edition: | Hardcover |
| ISBN: | 0471615129 |
| EAN: | 9780471615125 |
| No. of Pages: | 352 |
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