One Click (Paperback)

One Click Book Description

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.

Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to choose a spouse. One Click explores what makes Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.

Amazon.com was waiting to be discovered. It took Bezos's unique character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.

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Customer Reviews : One Click

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Life wit one click  
By ashish, 05/12/2011 14:10:38

Management books provide great insight in your professional life. Lot of learning can be imbibed from these kinds of books. Lately I caught hold of a great read –One click. This book opines on how Jeff Bezos, the founder and CEO of Amazon capitalizes and made his business decisions which brought Amazon to the top. This book simply focuses on how the CEO made Amazon work great.
One click is an enjoyable book to read and at the same time seems realistic.
One Click talks about the life of Bezos, the kind of situations he faced, the time when Amazon made huge losses and still how the CEO managed to keep Amazon at the zenith.
I would say that this is truly an inspirational book and has added great value in my professional lif

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