Personal Networks on Social Network Sites (SNS) : Context and Personality Influences (Paperback)

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Cora Schaefer

  (Author)
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Personal Networks on Social Network Sites (SNS) : Context and Personality Influences Book Description

Social network sites (SNSs) count millions of members today. For a growing number of persons, maintaining a profile on a SNS is part of their everyday life. Research on Internet use in general and SNSs in particular has focused on the social aspects of maintaining relationships and establishing new relationships online. However, the relational data of SNSs may be also valuable in marketing to explore mechanisms of recommendations. Private recommendations proved to be very influential for customer decisions as captured in concepts such as word of mouth and viral marketing. Until now, the meaning of the data of SNSs is uncertain and has not been investigated. This work aims to answer three research issues. First, analyzing which factors influence the use of SNSs and thus, the resulting social network. Second, illuminating what information is really displayed in SNSs. And third, exploring the extent to which individual differences such as personality traits and motivations shape the personal networks displayed on SNSs. To this end, several field studies are reported as well as an online survey study of the participants of a German SNS.

Book Details


Title: Personal Networks on Social Network Sites (SNS) : Context and Personality Influences
Publisher: Suedwestdeutscher Verlag fuer Hochschulschriften
Author: Cora Schaefer
Edition: Paperback
ISBN:

3838101952

EAN:

9783838101958

No. of Pages: 176
Deliverable Countries: This product ships to India, Sri Lanka.

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Inferno: The New Robert Langdon Thriller
The book Personal Networks on Social Network Sites (SNS) : Context and Personality Influences by Cora Schaefer (author) is published or distributed by Suedwestdeutscher Verlag fuer Hochschulschriften [3838101952, 9783838101958]. This particular edition was published on or around 2009-1-15 date. Personal Networks on Social Network Sites (SNS) : Context and Personality Influences has Paperback binding and this format has 176 number of pages of content for use.
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