Pharmaceutical Marketing Mix Strategies (Paperback)


Dr Harpreet Singh

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Pharmaceutical Marketing Mix Strategies Book Description

About the Book

Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.

About the Author :

Dr Harpreet Singh has contributed to Pharmaceutical Marketing Mix Strategies as an author. Dr. Harpreet Singh did his B.E. from Punjabi University, Patiala, in 1994 and M.E. from GND Engineering College, Ludhiana in 1999 and Ph. D from Indian Institute of Technology Roorkee, in 2005. Presently he is Dean (R&D) & Assistant Professor, B.B.S.B. Engineering College, Fatehgarh Sahib, Punjab.

Book Details

Title: Pharmaceutical Marketing Mix Strategies
Publisher: Lap lambert Academic Publishing
Author: Dr Harpreet Singh
Edition: Paperback




No. of Pages: 156
Publish Date: 2012-4-16
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

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The book Pharmaceutical Marketing Mix Strategies by Dr Harpreet Singh (author) is published or distributed by Lap lambert Academic Publishing [3848414538, 9783848414536]. This particular edition was published on or around 2012-4-16 date. Pharmaceutical Marketing Mix Strategies has Paperback binding and this format has 156 number of pages of content for use.
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