Pharmaceutical Marketing Mix Strategies

Pharmaceutical Marketing Mix Strategies (Paperback)

By Dr Harpreet Singh 
Publisher: Lap lambert Academic Publishing
Edition: Paperback
ISBN: 3848414538
EAN: 9783848414536
No. of Units: 1
No. of Pages: 156
Publish Date: 2012-4-16
Binding: Paperback
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Description

Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
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Specification

Title: Pharmaceutical Marketing Mix Strategies
Publisher: Lap lambert Academic Publishing
Author: Dr Harpreet Singh
Edition: Paperback
ISBN: 3848414538
EAN: 9783848414536
No. of Units: 1
No. of Pages: 156
Publish Date: 2012-4-16
Binding: Paperback

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