Use coupon NIKONEXTRA10 & get additional 10% discount on nikon cameras The new Samsung Galaxy Core 2 available at Rs. 11,899 Use coupon HDD400 for additional Rs.400 discount on HDDs Fujifilm Instax mini 8 Instant Camera at Lowest Price of Rs.5,399 Buy anything and everything under Rs.299
Pharmaceutical Marketing: Strategies And Practices

Pharmaceutical Marketing: Strategies And Practices

By Author : Ganjre 
R 241
18 %
R 295
[ R 54 Off ]

In Stock.
New & Used from sellers starting at

Ships in 2 - 3 Days. Shipping fee of R 40 will apply if total order value is less than R 500
FREE Shipping in India
Check Delivery to my Area

Pharmaceutical Marketing: Strategies And Practices Description

This is the most comprehensive book that guides on current trends and future challenges in pharmaceutical marketing. This practical approach is a clear blueprint for planning and execution of various marketing strategies in pharmaceutical industry. It explains the each and every aspects of marketing framework starting from fundamental to development and process of marketing strategies with real world approach. The book is divided into 7 chapters with detailed explanation on structural framework, marketing mix, strategic formulation with case studies and projects.

This book is most useful for marketing subjects of curriculum in BBA, B.Pharm, MBA (Pharmaceutical Marketing) etc with in-depth explanation about concept of marketing, research in marketing with the role of product manager in strategy formulation. This book is a guideline book for Product Managers, Medical Representatives and Marketing Team across the industry.

The current book discusses latest happenings in structural framework, newer marketing strategies with changing opportunities and threats in pharmaceutical marketing. It explains each point by providing graphs, tables, worksheets, pharmaceutical marketing case studies, projects with examples and practical guidelines.

About The Author
Dr. Kumardatt A. Ganjre is a Professor cum Director at Dattakala Group of Institution, Approved by AICET and affiliated to University of Pune. He is graduate from Dr BAMU and ranked in his MBA (Marketing) from SRTMU, Nanded. His rigorous work on pharmaceutical marketing and professional experience of 10 years forced him to write the book on Pharmaceutical Marketing.' Strategies and Practices . He has been awarded Ph.D. Degree from NMU, Jalgaon for the same. His professional work involves brand building, core sales area and developing marketing strategies with top companies at various positions. He is enrolled member of AIMA, ISBM and AIAER and holds more than 20 national and international publications to his credit.

Book Details

Title: Pharmaceutical Marketing: Strategies And Practices
Publisher: Ibh
Author: Ganjre
EAN: 9789381335024
Deliverable Countries: This product ships to India, Sri Lanka.

Discussion : Pharmaceutical Marketing: Strategies And Practices

See Discussion
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books. is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
International Exam Books