This is the most comprehensive book that guides on current trends and future challenges in pharmaceutical marketing. This practical approach is a clear blueprint for planning and execution of various marketing strategies in pharmaceutical industry. It explains the each and every aspects of marketing framework starting from fundamental to development and process of marketing strategies with real world approach. The book is divided into 7 chapters with detailed explanation on structural framework, marketing mix, strategic formulation with case studies and projects.
This book is most useful for marketing subjects of curriculum in BBA, B.Pharm, MBA (Pharmaceutical Marketing) etc with in-depth explanation about concept of marketing, research in marketing with the role of product manager in strategy formulation. This book is a guideline book for Product Managers, Medical Representatives and Marketing Team across the industry.
The current book discusses latest happenings in structural framework, newer marketing strategies with changing opportunities and threats in pharmaceutical marketing. It explains each point by providing graphs, tables, worksheets, pharmaceutical marketing case studies, projects with examples and practical guidelines.
About The Author
Dr. Kumardatt A. Ganjre is a Professor cum Director at Dattakala Group of Institution, Approved by AICET and affiliated to University of Pune. He is graduate from Dr BAMU and ranked in his MBA (Marketing) from SRTMU, Nanded. His rigorous work on pharmaceutical marketing and professional experience of 10 years forced him to write the book on Pharmaceutical Marketing.' Strategies and Practices . He has been awarded Ph.D. Degree from NMU, Jalgaon for the same. His professional work involves brand building, core sales area and developing marketing strategies with top companies at various positions. He is enrolled member of AIMA, ISBM and AIAER and holds more than 20 national and international publications to his credit.