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About the book
Ever been intrigued by the Indian Fashion Industry-its stereotypes of drugged models,gay designers, and fascinating but unaffordable clothes?Join Shefalee Vasudev, former editor of Marie Claire and an acclaimed fashion journalist, on adeepsea dive into the gagging depths of Indian fashion. In Powder Room, she offers an insider'sview of people who make the industry what it is-from a lower middle class girl who sells globalluxury for a living to a designer who fights the inner demons of child sexual abuse yet manages tosurvive and thrive in the business of fashion, or a Ludhiana housewife on a perpetual fashion high.Besides candid interviews of known names in Indian fashion, Shefalee provides a commentaryon new social behaviour, urban culture, generational differences, and the compulsions behindconspicuous consumption in a country splitting at the seams with inequalities of opportunity andwealth. From Nagaland to Patan, Mumbai, Delhi, and Punjab, Powder Room mirrors how and whyIndia does' fashion.
About the Author
Shefalee Vasudev has been a journalist for the past fifteen years, writing on popular culture, socialtrends, and fashion. She was the first editor of Marie Claire in India and currently works with The IndianExpress as Associate Editor. Powder Room: the Untold Story of Indian Fashion is her debut book.
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