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About the Book :
One million new users per month. Twenty-three check-ins per second. Millions of peoplein every city, in every country, on every continent, and even from the Space Stationare vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.
About the Author :
CARMINE GALLO is the communications coach for the worlds most admired global brands.
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
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