About the Book :
Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.
Interesting Facts :
A NEW SOURCE OF INCOME IN TOUGH TIMES: Hobby bloggers are becoming more serious about using their blog as a source of income through advertising and affiliate marketing. This book will walk the reader through implementing the various monetization options available to bloggers.TIMELY TOPIC: The FTC has recently begun plans to regulate bloggers who offer reviews or endorsements of products but do not reveal that they are receiving compensation for their opinions. This book addresses ethical practices for handling requests for product reviews or giveaways, as well as providing an unsolicited opinion on a product or service.DUMMIES IS THE GO-TO SERIES FOR BLOGGERS: With the #1 books on blogging, WordPress and Google Blogger, Dummies resonates with the blogging audience. This book is a next logical step for the Dummies blogging book buyer as they have mastered the basics and are ready to take their hobby to the next level.RESPECTED EXPERT AUTHOR: Susan Getgood speaks regularly at social media conferences like BlogHer, New Comm Forum, Mom 2.0 and BlogWorld Expo. She is one of the co-founders of blog ethics initiative Blog with Integrity and a 2008-2009 Fellow of the Society for New Communications Research, a global nonprofit think tank dedicated to the advanced study of new communications tools. She will utilize her contacts throughout the blogging world to help promote this book.
Introduction.Part I: Getting Started with the Business of Blogging.Examining Blogging at the Professional Level.Finding Your Niche in the Blogosphere.Protecting Your Blog with Appropriate Business Policies and Practices.Part II: Making Money with Your Blog.Monetizing Your Blog Strategy.Selling Products or Services on Your Blog.Making Money from Advertising.Getting Paid for Your Words.Part III: Building Your Blog, Step by Step.Choosing Your Blog Name, Platform, and Web Hosting.Designing Your Blog.Developing Your Blog Content.Part IV: Maximizing Your Blog's Success.Getting the Word Out about Your Blog.Responding When Companies Come Calling.Monitoring and Measuring: Why They Matter.Keeping Your Blog Fresh.Part V: The Part of Tens.Ten Common Mistakes and How to Avoid Them.Ten (Or More) Blogs You Can Learn from Simply by Reading.Ten Tips for Jump-Starting Your Creativity.Index
About the Author :
Susan Getgood is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on integrated social media and marketing strategies that will help them meet their customers online, build their brands and drive revenue. She speaks regularly at social media conferences like BlogHer, New Comm Forum, Mom 2.0 and BlogWorld Expo. She is one of the co-founders of blog ethics initiative Blog with Integrity and a 2008-2009 Fellow of the Society for New Communications Research, a global nonprofit think tank dedicated to the advanced study of new communications tools. Her blog, Marketing Roadmaps, can be read at http://getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.