By
Al Ries ,
Laura Ries In Stock. Ships Free to India in 7-12 days
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing--and argue that... more
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Al Ries ,
Ries ,
Jack Trout In Stock. Ships Free to India in 7-12 days
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and... more
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Al Ries ,
Laura Ries In Stock. Ships Free to India in 10-15 days
The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the... more
By
Al Ries ,
Laura Ries
Out Of Stock
Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows... more
By
Al Ries ,
Laura Ries
Out Of Stock
- La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones publicas... more
By
Al Ries ,
Laura Ries In Stock. Ships Free to India in 7-12 days
Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best... more
By
Al Ries ,
Laura Ries In Stock. Ships Free to India in 1-2 days
Everyone knows that building your product or service into a bona fide brand is the only way to stand out... more
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Al Ries In Stock. Ships Free to India in 10-15 days
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus.... more
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Al Ries In Stock. Ships Free to India in 3-5 days
How to you build your company, product or service into a hot and profitable rand using the internet? The 11... more
By
T Scott Gross ,
Al Ries In Stock. Ships Free to India in 10-15 days
In an over-marketed, highly competitive age getting noticed isn't easy. We are drowning in a sea of message yet gasping... more
By
Al Ries ,
Jack Trout In Stock. Ships Free to India in 7-12 days
"One of the most important communication books I've ever read. I highly recommend it!" --Spencer Johnson, author of "Who Moved... more
By
Al Ries ,
Jack Trout In Stock. Ships Free to India in 7-12 days
.,."Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of... more
By
Al Ries ,
Jack Trout In Stock. Ships Free to India in 7-12 days
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative... more
By
Ries ,
Al ,
Trout ,
Jack In Stock. Ships Free to India in 1-2 days
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing... more
By
Ries ,
Trout Al ,
Jack In Stock. Ships Free to India in 1-2 days
Table of Contents: Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting... more
By
Ries ,
Al ,
Laura In Stock. Ships Free to India in 1-2 days
Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your... more
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of "The 22 Immutable Laws of Branding" and "The Fall of Advertising and the Rise of PR", which was a "Wall Street Journal" and a "BusinessWeek" bestseller, and, most recently, "The Origin of Brands". Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Ch...