Books by "G R Foxall"

Marketing in the Service Industries: Marketing Service Inds
[ Hardcover 1985 ]

Rs. 12,989

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By G R Foxall , R Foxall G
In Stock. Ships Free to India in 10-15 days
Interpreting Consumer Choice
[ Hardcover 2009 ]

Rs. 5,141

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By Foxall Gordon , Gordon Foxall , G R Foxall
In Stock. Ships Free to India in 10-15 days This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs... more
Understanding Consumer Choice
[ Hardcover 2005 ]

Rs. 7,072

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By Gordon R Foxall , G R Foxall
In Stock. Ships Free to India in 10-15 days This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions,... more
Consumer Psychology for Marketing
[ Paperback 1998, 2nd Edition ]

Rs. 3,084

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By Gordon Foxall , G R Foxall , Foldsmith
Out Of Stock The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related... more