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Showing 1-9 of 9
Books by "Gordon Foxall"
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Interpreting Consumer Choice
[ Hardcover 2009 ]Rs. 5,141By Foxall Gordon , Gordon Foxall , G R Foxall
In Stock. Ships Free to India in 10-15 days This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs... more -
Consumer Psychology for Marketing
[ Paperback 1998, 2nd Edition ]Rs. 3,084By Gordon Foxall , G R Foxall , Foldsmith
Out Of Stock The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related... more -
Consumer Behaviour
[ Paperback 2009, 2nd Edition ]Rs. 3,382By Martin Marix Evans , Gordon Foxall , Ahmad Jamal
In Stock. Ships Free to India in 10-15 days "This innovative and student-friendly textbook combines theory with practical examples and illustrations to bring the study of consumer behaviour to... moreAlso in: Paperback 2006 -
Consumer Behaviour Analysis, 4 Volume Set: Critical Perspectives
[ Hardcover 2001 ]Rs. 80,504By Routledge , Gordon Foxall
Out Of Stock This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions guide the... more -
Consumer Psychology in Behavioral Perspective
[ Paperback 1990 ]Rs. 1,806By Gordon Foxall
In Stock. Ships Free to India in 10-15 days This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to... more -
Understanding Consumer Choice
[ Hardcover 2005 ]Rs. 7,072By Gordon R Foxall , G R Foxall
In Stock. Ships Free to India in 10-15 days This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions,... more -
The Behavioural Economics of Brand Choice
[ Hardcover 2007 ]Rs. 4,871By Gordon R Foxall , Jorge M Olivera Castro , Victoria K James
In Stock. Ships Free to India in 10-15 days Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis... more -
Explaining Consumer Choice
[ Hardcover 2007 ]Rs. 5,412By Gordon R Foxall
Out Of Stock This book presents the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. The accumulated... more -
Context and Cognition: Interpreting Complex Behavior
[ Paperback 2004 ]Rs. 1,474 1,253By Gordon R Foxall
In Stock. Ships Free to India in 10-15 days While the general wisdom has it that behaviorism is dead, it not only survives but is intellectually active in areas... more
Showing 1-9 of 9
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