Books by "Jean Marc Lehu"

Branded Entertainment Product Placement& Brand Strategy in the Entertainment Business
[ Paperback 2007 ]

Rs. 395 316

In Your Wish List

By Jean Marc Lehu
In Stock. Ships Free to India in 3-5 days Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages... more
Also in: Paperback 2009 Hardcover 2007
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
[ Paperback 2008 ]

Rs. 1,722 1,378

In Your Wish List

By Jean Marc Lehu
In Stock. Ships Free to India in 7-12 days Highlighting the aging problems that every brand can face, this text shows how to maintain brand equity through careful husbandry... more
Also in: Hardcover 2006
Branded Entertainment
[ Paperback 2007 ]

Rs. 395 316

In Your Wish List

By Jean Marc Lehu
In Stock. Ships Free to India in 1-2 days
Brand Rejuvenation
[ Paperback 2007 ]

Rs. 395 316

In Your Wish List

By Jean Marc Lehu
In Stock. Ships Free to India in 1-2 days How to Protect,Strengthen and Add Value to Your Brand to Prevent it from Ageing. The potential power of a brand... more
Brand Rejuvenation How to Protect, Strengthen& Add Value to Your Brand to Prevent it from Ageing
[ Paperback 2006 ]

Rs. 395 316

In Your Wish List

By Jean Marc Lehu
In Stock. Ships Free to India in 3-5 days The potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look... more

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Jean Marc Lehu

Jean-Marc Lehu is Associate Marketing Professor at Pantheon-Sorbonne University. He has published numerous articles and several books, including the award-winning "Branded Entertainment" (2007) (Kogan Page).
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