By
Steven R Gordon ,
Judith R Gordon
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Manage your most strategic asset-information! How can an upscale shoe store improve its customers' experiences? Will a paint manufacturer be... more
Steven R. Gordon is an Associate Professor of Information Systems and Technology at Babson College. He is a co-author of "Information Systems: A Management Approach and Essentials of Accounting Information Systems." Dr. Gordon's research and consulting interests focus on two areas: governance and structure of the information technology function in organizations and e-commerce in the financial service industry. His research appears in the "Communications of the" ACM, "Information & Management, Information syst4ems Management, the International Journal of Service Industry Management," other acad...