Social Business By Design: Transformative Social Media Strategies For The Connected Company (Paperback)

Social Business By Design: Transformative Social Media Strategies For The Connected Company Book Description

About the Book :

Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.

Interesting Facts :

IMPRESSIVE CLIENT LIST includes: Coca-Cola, Disney, General Electric, Ford, Verizon, Cisco, AT&T, Target, Prudential, Allstate, Bank of America, BBC, Citibank,State Farm, Discover Card, Estee Lauder, HBO, Hewlett Packard, Kodak, Nestle, Target, and UBS and many others. http://www.dachisgroup.com/about/clients/ AUTHOR EXPERTISE/MEDIA: Dion is extensively published, including in Communication & Strategies, Social Business Design, Social Computing Journal, and Next-Generation Enterprises. His work has been covered in BusinessWeek, CNET News, Wired, CIO Magazine, and other outlets. One of the world's most influential bloggers on social media, Dion blogs at ZDNet, ebizQ, and the Dachis Group Collaboratory. He has authored dozens of white papers for leading firms including IBM, Microsoft, and Intuit. Peter has been quoted by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal. He blogs at Dachis Group Collaboratory and Being Peter Kim (with 7000+ followers)AUTHOR SPEAKING: Both authors are regular speakers. Dion has spoken or keynoted at Web 2.0 Expo (6 times), CeBIT (3 times), Business Integration Forum, Human Capital Institute Summit, Financial Markets World, Social Business Summit. He is on the board of the Enterprise 2.0 Conference and SUMMIT. Dion also produces and delivers over 30 major workshops a year. He built Web 2.0 University (20,000 participants in last 5 years). (Note: Dachis may rename this Social Business University.) Peter has spoken at SXSW, Web 2.0 Expo, Dachis Group Social Business Summits, and more.POSSIBLE ENDORSEMENTS include: Dan Farber, Editor-in-Chief of CBS News; John Hagel, Co-Chairman, Center of the Edge, Delloite, and author of The Power of Pull; Craig Hepburn, Global Director of Digital and Social Media, Nokia; Andrew McAfee, Principal Research Scientist, MIT; JP Rangaswami, Chief Scientist of Salesforce and former CIO of British Telecom

Contents :

Introduction PART ONE Adapting Organizations to the Twenty-First Century Social Media: Drivers of Global Business OpportunitySocial Media: A Way of Life, a Way of Business Who's Winning in Social Business and Why The Global Business Transition to Social Media How Business Will Make the Transition PART TWO The Techniques of Social Business Social Media Marketing Social Product Development Crowdsourcing: Community-Powered Workforces Social Customer Relationship Management and Customer Communities: Social Customer Care Social Business Ecosystems: Engaging with Business Partners Workforce Engagement: Creating a Connected Company Using Social Business Social Business Supporting Capabilities PART THREE Social Business Design and Strategy Identifying Priorities and Planning Building Blocks: The Elements of Social Business Business Cases, Pilots, Return on Investment, and Value: Tying Them Together Building a Social Business Strategy: The Outputs Getting Started with Social Business Maturity: The Social Business Unit Epilogue Appendix: The Ten Tenets of Social Business Notes Acknowledgments About the Authors Index

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