Strategic Retail Management: Texts & Cases (Hardcover)


David E Bell


Walter J Salmon


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Strategic Retail Management: Texts & Cases Book Description

Well-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text. <P>From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.

Book Details

Title: Strategic Retail Management: Texts & Cases
Publisher: Thomson South-Western
Author: David E Bell, Walter J Salmon
Edition: Hardcover 1st




No. of Pages: 750
Deliverable Countries: This product ships to India, Sri Lanka.

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The book Strategic Retail Management: Texts & Cases by David E Bell, Walter J Salmon (author) is published or distributed by Thomson South-Western [0538849088, 9780538849081]. This particular edition was published on or around 1995-8-9 date. Strategic Retail Management: Texts & Cases has Hardcover binding and this format has 750 number of pages of content for use.
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