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Strategic Retail Management: Texts & Cases (Hardcover)

By Author : David E Bell , Walter J Salmon 

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Strategic Retail Management: Texts & Cases Description

Well-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text. <P>From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.

Book Details

Title: Strategic Retail Management: Texts & Cases
Publisher: Thomson South-Western
Author: David E Bell , Walter J Salmon
Edition: Hardcover
ISBN: 0538849088
EAN: 9780538849081
No. of Units: 1
No. of Pages: 750
Publish Date: 1995-8-9
Binding: Hardcover
Category(s): Distributive industries,Management & management techniques,Retail sector,Sales & marketing,Management: theory and techniques,Retail and distributive industries,Retail Management,Business & Economics,Business / Economics / Finance,Business/Economics,Busine
Deliverable Countries: This product ships to India, Sri Lanka.

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