Well-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text. <P>From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels,
story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.