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Well-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text. <P>From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.
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