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About the Book :
"Less than 200 pages of lucid text will empower you with the attitude needed to build a growth fantasy! Entrepreneurship is a mental attitude - a mindset. It is the sense of responsibility that comes from the ownership of an enterprise. We are talking about intellectual and emotional ownership, not mere legal ownership. An entrepreneur mindset is about owning our dreams, our flights of fancy. We need to picture our castles-in-the-air completely, smell our khayali pulao, and then discover the means of making it come true. A big fantasy with a feasible action plan is vision. The vision gives us the courage to own the risk and the generosity to share the rewards of our enterprise. When this vision engages the individual members of our team, a conviction runs through our enterprise. It is conviction and integrity that builds the dream team. takecharge! is about owning a dream and making it a reality takecharge! is about how to build a team that works for the vision of one that's shared by all. takecharge! is about 10 Entrepreneur Mindset Strategies that will build excellence in enterprise takecharge! is about the attitude that powered Vijay Kumar to tell Mr R K Gupta, ""Meh paanch lakh ka sauda karne aaya hoon, aur meri jaib meh paanch phuti kaudiya bhi nahin hai (I have come to do a deal for five hundred thousand rupees, when I don't even have five busted bits in my pocket)"" (Trishul, 1978) takecharge! challenges the reader to demand more from the self and always look higher!"
About the Author :
Gaurav Marya set up Franchise India in 1999, today the largest integrated franchise and retail solution company in India and possibly the world. Gaurav has interacted with over 25,000 budding entrepreneurs with a focus on helping them select and meet the challenges of start-up businesses. He has consulted over 500+ large and small corporations in making informed decisions about their business growth. These include the Gitanjali Group, Emami, Videocon, Landmark Group, Tata Steel, Unilever India, Levis, 3M, HP, ITC, TVS and Mahindra Retail. He has assisted more than 50 international companies to enter the Indian market. Gaurav is the author of the bestseller book on franchising The Science of Reproducing Success (FIHL Publications).
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