Showing 1-20 of 10,256

Books by publisher "Tata Mcgraw"

  • 1.  

    Value Investing And Behavioral Finance: Insights Into Stock Market Realities, 1/e HB

     By Parag Parikh [Paperback, 1st Edition]
    Rs. 505 399 (21% OFF)    Buy This Item!
    17 new & used from sellers starting at Rs. 450
    In Stock. Ships Free to India in 2-3 days When others are greedy be fearful and when others are fearful be greedy'-ill-timed bouts of greed and fear among investors make stock markets volatile. Ratinal and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a...   more
  • 2.  

    Stocks To Riches

     By Parag Parikh [Paperback, 1st Edition]
    Rs. 290 231 (20% OFF)    Buy This Item!
    37 new & used from sellers starting at Rs. 265
    In Stock. Ships Free to India in 2-3 days 'First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited 'Parag Parikh ahs distilled his years of experience into this ready recknoner. It's simple...   more
  • 3.  

    Optical Fiber Communication

     By Keiser [Paperback 2013, 5th Edition]
    Rs. 590 531 (10% OFF)    Buy This Item!
    5 new & used from sellers starting at Rs. 2,023
    In Stock. Ships Free to India in 3-5 days Key Features Comprehensive treatment of optical-link constituents such as optical fibers, light sources, photo detectors, connecting and coupling devices and optical amplifiers. Design principles of digital and analog optical fiber transmission links, including optical power budgets, signal rise times, line coding and noise effects on system performance. Operating principles of...   more
    Other Editions: Paperback 2007, 4th Edition
  • 4.  

    Media Planning And Buying

     By Arpita Menon [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 550 440 (20% OFF)
    Discontinued About the Book Media planning, in the beginning, used to be simple - choosing the newspaper or magazine to buy space in. But then came radio and television. Even after this, the choices were not so complex. There were just one or two radio stations and only Doordarshan for a...   more
    Other Editions: , 1st Edition
  • 5.  

    Dabawalas : Lessons For Building Lasting Success Based On Values, 1/e PB

     By Shrinivas Pandit [Paperback 2011, 1st Edition]
    Rs. 225 189 (16% OFF)    Buy This Item!
    4 new & used from sellers starting at Rs. 796
    In Stock. Ships Free to India in 2-3 days Businesses go through dramatic twists and turns. Some survive, while quite a few fall by the way-side. Corporate heads grapple with this and are keen to find a sustainable model for making organisations last. Dabawalas, the story of Mumbai?s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year-old...   more
  • 6.  

    Principles of Foundry Technology, 5/e PB

     By P L Jain [Paperback 2009]
    10 new & used from sellers starting at Rs. 420   Buy This Item!
    Available. This edition has been revised keeping in mind the latest technological developments in this field, thus making it a complete offering on this subject. The simple and lucid language used by the author makes this book an ideal choice for both students and teachers alike Key Features New sections on:...   more
  • 7.  

    Digital Control and State Variable Methods

     By Gopal [Paperback 2012, 4th Edition]
    Rs. 650 585 (10% OFF)    Buy This Item!
    8 new & used from sellers starting at Rs. 575
    In Stock. Ships Free to India in 3-5 days The third edition of Digital Control and State Variable Methods presents control theory relevant to the analysis and design of computer-control systems. Meant for the undergraduate and postgraduate courses on advanced control systems, this text provides an up-to-date treatment of digital control, state variable analysis and design, and nonlinear control....   more
    Other Editions: Paperback, 3rd Edition
  • 8.  

    Data Communications & Networking (2nd Update)

     By Forouzan [Paperback, 2nd Edition]
    Rs. 620 558 (10% OFF)    Buy This Item!
    1 new & used from sellers starting at Rs. 2,930
    In Stock. Ships Free to India in 3-5 days The update to Data Communications And Networking by Behrouz Forouzan provides a thorough introduction to the concepts that underlie networking technology. This update provides two new chapters on topics of growing importance. Chapter 26 covers VLANs and VPNs, and chapter 27 covers the increasingly important topic of network security. Forouzan's...   more
    Other Editions: Paperback, 4th Edition
  • 9.  

    Entrepreneurship, 6/e PB

     By Hbr [Paperback, 6th Edition]
    Rs. 575 489 (15% OFF)    Buy This Item!
    12 new & used from sellers starting at Rs. 550
    In Stock. Ships Free to India in 2-3 days HBR : Enterpreneurship The text is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. It maintains its well-known "from start to finish" approach. Actual case studies and entrepreneur profiles would help illustrating...   more
    Other Editions: Paperback 2008, 1st Edition
  • 10.  

    Macroeconomic Demystified, 1/e PB

     By Madan Sabnavis [Paperback, 1st Edition]
    9 new & used from sellers starting at Rs. 350   Buy This Item!
    Available. Written in a jargon-free and reader-friendly manner, this refreshingly new book simplifies complex concepts and dispassionately discussed various perspectives on economic phenomena. Further, it helps readers understand expert opinion on crucial issues like capital inflows, inflation, balance of payments, and budgetary and monetary policies reported in the media. Extensive and...   more
  • 11.  

    No Money Marketing

     By Jessie Paul [, 1st Edition]
    4 new & used from sellers starting at Rs. 9,806   Buy This Item!
    Available. ...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI... Adobe PDF eBook Rights : Copying not...   more
  • 12.  

    Nuts & Bolts Of E Commerce

     By Dhruv Nath [Paperback 2002]
    Rs. 195 166 (15% OFF)
    Out Of Stock     
    Table of Contents: 1. The Wonderful World Wide Web 2. Internet Addressing using IP Addresses 3. Packet Switching 4. The Domain Name System or ?DNS? 5. The Need for Databases 6. Java ! 7. The Profitability Problem 8. The Need for Server Side Computing 9. The Need for Components 10....   more
  • 13.  

    Currency Exposures And Derivatives

     By A V Rajwade [, 1st Edition]
    Rs. 550 441 (20% OFF)    Buy This Item!
    3 new & used from sellers starting at Rs. 515
    In Stock. Ships Free to India in 2-3 days Adobe PDF eBook Rights : Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a...   more
  • 14.  

    Ride The Change

     By M G Parameswaran [Paperback, 1st Edition]
    Rs. 275 217 (21% OFF)    Buy This Item!
    1 new & used from sellers starting at Rs. 295
    In Stock. Ships Free to India in 2-3 days The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better...   more
  • 15.  

    Cash And Derivatives Markets In Forex

     By A V Rajwade [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 575 460 (20% OFF)
    Discontinued The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian businesses, even as exchange rates have become more volatile. For business managers, it has become...   more
    Other Editions: , 1st Edition
  • 16.  

    Business Law, 1/e PB

     By Marsh [, 1st Edition]
    Rs. 475 404 (15% OFF)    Buy This Item!
    1 new & used from sellers starting at Rs. 350
    In Stock. Ships Free to India in 2-3 days The book has been written keeping in mind the students of Business Law. A course on Business Law is a core input in almost all the syllabi of MBA / PGDM. It is imperative and essential for all the business executives to have a basic knowledge and understanding of the...   more
  • 17.  

    Competency Based HRM, 1/e HB

     By Ganesh Shermon [Paperback, 1st Edition]
    3 new & used from sellers starting at Rs. 2,328   Buy This Item!
    Available. This book provides an exhaustive guidance to the leaders in the organization-including the CEO, HR managers, senior members of the sales, production, and service team to create an excellent organization. It elaborates the processes through specified time lines as to what-s to be done. As we move from direct transfer...   more
  • 18.  

    Building Brand Value

     By M G Parameswaran [Paperback, 1st Edition]
    1 new & used from sellers starting at Rs. 2,297   Buy This Item!
    Available. Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India' Building Brand Value is based on five intrinsic steps...   more
  • 19.  

    Cases in Organizational Behaviour and Human Resource Management

     By Mirza S Saiyadain [Paperback 2009]
    Rs. 225 191 (15% OFF)
    Out Of Stock     
    Adobe PDF eBook Rights: Copying not allowed. Printing allowed, Lending not allowed. Reading aloud not allowed. Never expires. The cases in this compilation have been developed with the focus on a “pain point” which would require the managers to take decisions to “manage those pain points” - the underlying theme...   more
  • 20.  

    Operating System, 2/e PB

    [Paperback, 2nd Edition]
    2 new & used from sellers starting at Rs. 315   Buy This Item!
    Available. This book, designed for the first course on Operating Systems, aims at demystifying the subject by using the step-by-step approach of going from the very basis to advanced concepts. This book would be useful not only to the undergraduate students of computer science but also to application programmers who are...   more
    Other Editions: Paperback 2011
< Previous 1 2 3 4 5 6 7 8 9 10 Next >
Showing 1-20 of 10,256

SEARCH BOOKS