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Books by publisher "Tata Mcgraw"

  • 1.  

    Value Investing And Behavioral Finance: Insights Into Stock Market Realities, 1/e HB

     By Parag Parikh [Paperback, 1st Edition]
    17 new & used from sellers starting at Rs. 450   Buy This Item!
    Available. When others are greedy be fearful and when others are fearful be greedy'-ill-timed bouts of greed and fear among investors make stock markets volatile. Ratinal and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a...   more
  • 2.  

    Indian Economy

     By Ramesh Singh [Paperback 2014]
    Rs. 495 293 (41% OFF)
    Out Of Stock     
    About the Book : Indian Economy by RameshSingh is rapidly gaining statureand popularity among discering readers. The book's broad sweep of macro and micro issues, right from the heydays of centralized planning to the current era of liberalisation, makes it very useful for civil services aspirants, academicians, researchers and anyone...   more
    Other Editions: Paperback 2013, 5th Edition
  • 3.  

    Media Planning And Buying

     By Arpita Menon [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 550 440 (20% OFF)
    Discontinued About the Book Media planning, in the beginning, used to be simple - choosing the newspaper or magazine to buy space in. But then came radio and television. Even after this, the choices were not so complex. There were just one or two radio stations and only Doordarshan for a...   more
    Other Editions: , 1st Edition
  • 4.  

    Optical Fiber Communications

     By Keiser [Paperback 2007, 4th Edition]
    2 new & used from sellers starting at Rs. 1,579   Buy This Item!
    Available. Key Features Comprehensive treatment of optical-link constituents such as optical fibers, light sources, photo detectors, connecting and coupling devices and optical amplifiers. Design principles of digital and analog optical fiber transmission links, including optical power budgets, signal rise times, line coding and noise effects on system performance. Operating principles of...   more
    Other Editions: Paperback 2013, 5th Edition
  • 5.  

    Stocks To Riches

     By Parag Parikh [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 275 220 (20% OFF)
    Discontinued 'First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited 'Parag Parikh ahs distilled his years of experience into this ready recknoner. It's simple...   more
    Other Editions: Paperback, 1st Edition
  • 6.  

    Dabawalas : Lessons For Building Lasting Success Based On Values, 1/e PB

     By Shrinivas Pandit [Paperback 2011, 1st Edition]
    3 new & used from sellers starting at Rs. 823   Buy This Item!
    Available. Businesses go through dramatic twists and turns. Some survive, while quite a few fall by the way-side. Corporate heads grapple with this and are keen to find a sustainable model for making organisations last. Dabawalas, the story of Mumbai?s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year-old...   more
  • 7.  

    Digital Control And State Variable Methods

     By Gopal [Paperback, 3rd Edition]
    3 new & used from sellers starting at Rs. 499   Buy This Item!
    Available. The third edition of Digital Control and State Variable Methods presents control theory relevant to the analysis and design of computer-control systems. Meant for the undergraduate and postgraduate courses on advanced control systems, this text provides an up-to-date treatment of digital control, state variable analysis and design, and nonlinear control....   more
    Other Editions: Paperback 2012, 4th Edition
  • 8.  

    Principles Of Foundry Technology

     By P L Jain [Ebook, Adobe pdf 2009, 5th Edition]
    Rs. 545 436 (20% OFF)
    Discontinued This edition has been revised keeping in mind the latest technological developments in this field, thus making it a complete offering on this subject. The simple and lucid language used by the author makes this book an ideal choice for both students and teachers alike Key Features New sections on:...   more
    Other Editions: Paperback 2009
  • 9.  

    Data Communication And Networking, 4/ed

     By Forouzan [Paperback, 4th Edition]
    Rs. 425 361 (15% OFF)
    Out Of Stock     
    The update to Data Communications And Networking by Behrouz Forouzan provides a thorough introduction to the concepts that underlie networking technology. This update provides two new chapters on topics of growing importance. Chapter 26 covers VLANs and VPNs, and chapter 27 covers the increasingly important topic of network security. Forouzan's...   more
    Other Editions: Paperback, 2nd Edition
  • 10.  

    Macroeconomic Demystified, 1/e PB

     By Madan Sabnavis [Paperback, 1st Edition]
    Rs. 325 263 (19% OFF)    Buy This Item!
    2 new & used from sellers starting at Rs. 3,515
    In Stock. Ships Free to India in 2-3 days Written in a jargon-free and reader-friendly manner, this refreshingly new book simplifies complex concepts and dispassionately discussed various perspectives on economic phenomena. Further, it helps readers understand expert opinion on crucial issues like capital inflows, inflation, balance of payments, and budgetary and monetary policies reported in the media. Extensive and...   more
  • 11.  

    No Money Marketing

     By Jessie Paul [, 1st Edition]
    Rs. 425 344 (19% OFF)    Buy This Item!
    5 new & used from sellers starting at Rs. 1,662
    In Stock. Ships Free to India in 2-3 days ...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI... Adobe PDF eBook Rights : Copying not...   more
  • 12.  

    Entrepreneurship, 6/e PB

     By Hbr [Paperback, 6th Edition]
    12 new & used from sellers starting at Rs. 550   Buy This Item!
    Available. HBR : Enterpreneurship The text is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. It maintains its well-known "from start to finish" approach. Actual case studies and entrepreneur profiles would help illustrating...   more
    Other Editions: Paperback 2008, 1st Edition
  • 13.  

    Nuts & Bolts Of E Commerce

     By Dhruv Nath [Paperback 2002]
    Rs. 195 166 (15% OFF)
    Out Of Stock     
    Table of Contents: 1. The Wonderful World Wide Web 2. Internet Addressing using IP Addresses 3. Packet Switching 4. The Domain Name System or ?DNS? 5. The Need for Databases 6. Java ! 7. The Profitability Problem 8. The Need for Server Side Computing 9. The Need for Components 10....   more
  • 14.  

    Currency Exposures And Derivatives

     By A V Rajwade [, 1st Edition]
    Rs. 495 441 (11% OFF)    Buy This Item!
    1 new & used from sellers starting at Rs. 4,106
    In Stock. Ships Free to India in 5-10 days Adobe PDF eBook Rights : Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a...   more
  • 15.  

    Ride The Change

     By M G Parameswaran [Paperback, 1st Edition]
    Rs. 275 201 (27% OFF)    Buy This Item!
    1 new & used from sellers starting at Rs. 295
    In Stock. Ships Free to India in 2-3 days The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better...   more
  • 16.  

    Cash And Derivatives Markets In Foreign Exchange, 1/e HB

     By A V Rajwade [, 1st Edition]
    Rs. 550 483 (12% OFF)    Buy This Item!
    3 new & used from sellers starting at Rs. 565
    In Stock. Ships Free to India in 5-10 days The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian businesses, even as exchange rates have become more volatile. For business managers, it has become...   more
  • 17.  

    Building Brand Value

     By M G Parameswaran [Paperback, 1st Edition]
    4 new & used from sellers starting at Rs. 495   Buy This Item!
    Available. Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India' Building Brand Value is based on five intrinsic steps...   more
  • 18.  

    Cases in Organizational Behaviour and Human Resource Management

     By Mirza S Saiyadain [Paperback 2009]
    Rs. 225 191 (15% OFF)    Buy This Item!
    In Stock. Ships Free to India in 5-10 days Adobe PDF eBook Rights: Copying not allowed. Printing allowed, Lending not allowed. Reading aloud not allowed. Never expires. The cases in this compilation have been developed with the focus on a “pain point” which would require the managers to take decisions to “manage those pain points” - the underlying theme...   more
  • 19.  


     By Ferrell [Paperback 2008, 7th Edition]
    14 new & used from sellers starting at Rs. 525   Buy This Item!
    Available. About the book: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. It's written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth...   more
  • 20.  

    Competency Based HRM, 1/e HB

     By Ganesh Shermon [Paperback, 1st Edition]
    5 new & used from sellers starting at Rs. 5,185   Buy This Item!
    Available. This book provides an exhaustive guidance to the leaders in the organization-including the CEO, HR managers, senior members of the sales, production, and service team to create an excellent organization. It elaborates the processes through specified time lines as to what-s to be done. As we move from direct transfer...   more
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Showing 1-20 of 10,282