Books by publisher "Tata Mcgraw"

Search for Tata Mcgraw only in Author | Book Title (Show All Results)

1.

Value Investing And Behavioral Finance
By Parag Parikh [Paperback, 1st Edition]
450 338 (25% OFF)
18 new & used from sellers starting at 450
In Stock. Ships Free to India in 3-4 days When others are greedy be fearful and when others are fearful be greedy'-ill-timed bouts of greed and fear among investors make stock markets volatile. Ratinal and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
2.

Media Planning And Buying
By Arpita Menon [, 1st Edition]
525 404 (23% OFF)
1 new & used from sellers starting at 7,390
In Stock. Ships Free to India in 3-5 days With the increased media choices, fragmented audiences, technological advancements, rising costs and growing demands of accountability from clients, media business has grown in both complexity and importance. In this rapidly changing media landscape of a culturally diverse country like India,... Adobe PDF eBook Rights : Copying not allowed. Printing not... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
3.

Dabawalas
By Shrinivas Pandit [Paperback 2011, 1st Edition]
195 150 (23% OFF)
4 new & used from sellers starting at 673
In Stock. Ships Free to India in 3-5 days Businesses go through dramatic twists and turns. Some survive, while quite a few fall by the way-side. Corporate heads grapple with this and are keen to find a sustainable model for making organisations last. Dabawalas, the story of Mumbai?s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year-old... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
4.

Stocks To Riches
By Parag Parikh [Paperback, 1st Edition]
265 132 (50% OFF)
46 new & used from sellers starting at 265
In Stock. Ships Free to India in 3-5 days 'First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited 'Parag Parikh ahs distilled his years of experience into this ready recknoner. It's simple... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
5.

Data Communication And Networking, 4/ed
By Forouzan [Paperback, 4th Edition]
470 381 (19% OFF)
0 new & used from sellers starting at 350
In Stock. Ships Free to India in 1-2 days The update to Data Communications And Networking by Behrouz Forouzan provides a thorough introduction to the concepts that underlie networking technology. This update provides two new chapters on topics of growing importance. Chapter 26 covers VLANs and VPNs, and chapter 27 covers the increasingly important topic of network security. Forouzan's... more
Other Editions: Paperback, 2nd Edition
6.

Macroeconomics Demystified
By Madan Sabnavis [Paperback, 1st Edition]
325 257 (21% OFF)
16 new & used from sellers starting at 350
In Stock. Ships Free to India in 1-2 days Written in a jargon-free and reader-friendly manner, this refreshingly new book simplifies complex concepts and dispassionately discussed various perspectives on economic phenomena. Further, it helps readers understand expert opinion on crucial issues like capital inflows, inflation, balance of payments, and budgetary and monetary policies reported in the media. Extensive and... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
7.

No Money Marketing
By Jessie Paul [, 1st Edition]
425 336 (21% OFF)
3 new & used from sellers starting at 848
In Stock. Ships Free to India in 1-2 days ...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI... Adobe PDF eBook Rights : Copying not... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
8.

Business: A Changing World
By Ferrell [, 7th Edition]
570 439 (23% OFF)
14 new & used from sellers starting at 525
In Stock. Ships Free to India in 3-5 days About the Book : “Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World... more
Other Editions: Paperback, 3rd Edition Paperback 2011, 7th Edition 2011 Paperback 2008
9.

Entrepreneurship
By Hbr [Paperback, 6th Edition]
565 452 (20% OFF)
12 new & used from sellers starting at 550
In Stock. Ships Free to India in 1-2 days HBR : Enterpreneurship The text is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. It maintains its well-known "from start to finish" approach. Actual case studies and entrepreneur profiles would help illustrating... more
Other Editions: Paperback 2008, 1st Edition
10.

Fundamentals Of Retailing
By K V S Madaan [, 1st Edition]
310 248 (20% OFF)
1 new & used from sellers starting at 1,596
In Stock. Ships Free to India in 1-2 days The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An... more
Other Editions: Ebook, Adobe pdf 2009, 1st Edition
11.

Signals & Systems
By Roberts [Paperback, 1st Edition]
350 298 (15% OFF)
1 new & used from sellers starting at 4,794
In Stock. Ships Free to India in 1-2 days As in most areas of science and engineering, the most important and useful theories are the ones that capture the essence and therefore the beauty, of physical phenomena. This is true of signals and systems. Signals And Systems : Analysis Using Transform Methods And MATLAB captures the mathematical beauty of... more
Other Editions: 2011 2008
12.

Optics
By Ajoy Ghatak [Paperback 2012, 5th Edition]
450 360 (20% OFF)
10 new & used from sellers starting at 450
In Stock. Ships Free to India in 1-2 days Adobe PDF eBook Rights: Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. About the E-Book : This comprehensive and thoroughly revised edition, covering the fundamentals for all-Classical, Modern and Everyday Optics, would meet the requirements of undergraduate students of science and engineering. Researchers... more
Other Editions: Ebook, Adobe pdf 2008, 4th Edition Paperback 2009
13.

The Nuts and Bolts of E Commerce
By Nath , Dhruv [Paperback 2002, 1st Edition]
350 280 (20% OFF)
1 new & used from sellers starting at 6,309
In Stock. Ships Free to India in 1-2 days Table of Contents: 1. The Wonderful World Wide Web 2. Internet Addressing using IP Addresses 3. Packet Switching 4. The Domain Name System or ?DNS? 5. The Need for Databases 6. Java ! 7. The Profitability Problem 8. The Need for Server Side Computing 9. The Need for Components 10.... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition Paperback 2002
14.

Cash And Derivatives Markets In Forex
By A V Rajwade [, 1st Edition]
550 434 (21% OFF)
6 new & used from sellers starting at 565
In Stock. Ships Free to India in 1-2 days The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian businesses, even as exchange rates have become more volatile. For business managers, it has become... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
15.

Currency Exposures And Derivatives
By A V Rajwade [, 1st Edition]
515 412 (20% OFF)
1 new & used from sellers starting at 11,286
In Stock. Ships Free to India in 3-5 days Adobe PDF eBook Rights : Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
16.

Ride The Change
By M G Parameswaran [Paperback, 1st Edition]
275 217 (21% OFF)
2 new & used from sellers starting at 275
In Stock. Ships Free to India in 1-2 days The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
17.

Building Brand Value
By M G Parameswaran [Paperback, 1st Edition]
495 248 (50% OFF)
1 new & used from sellers starting at 3,598
In Stock. Ships Free to India in 3-5 days Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India' Building Brand Value is based on five intrinsic steps... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
18.

Competency Based Hrm
By Ganesh Shermon [Paperback, 1st Edition]
675 540 (20% OFF)
1 new & used from sellers starting at 7,689
In Stock. Ships Free to India in 1-2 days This book provides an exhaustive guidance to the leaders in the organization-including the CEO, HR managers, senior members of the sales, production, and service team to create an excellent organization. It elaborates the processes through specified time lines as to what-s to be done. As we move from direct transfer... more
Other Editions: Ebook, Adobe pdf 2011, 1st Edition
19.

Operating Systems (Computer Science Series)
By Godbole [Paperback, 2nd Edition]
275 226 (18% OFF)
2 new & used from sellers starting at 315
In Stock. Ships Free to India in 1-2 days This book, designed for the first course on Operating Systems, aims at demystifying the subject by using the step-by-step approach of going from the very basis to advanced concepts. This book would be useful not only to the undergraduate students of computer science but also to application programmers who are... more
Other Editions: Paperback 2011
20.

Legal Aspects of Business
By Akhileshwar Pathak [Ebook, Adobe pdf 2009, 4th Edition]
630 504 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Table of Contents: Part 1: Foundations of Business Law Part 1: Foundations of Business Law Chapter 1 ? Introduction Chapter 2: Contract: Cases and Illustrations Chapter 3: Development of Contract Law Chapter 4: Sale Of Goods: Cases Chapter 5: Development of Law on Sale of Goods Chapter 6: Reading Legal... more
Other Editions: Paperback 2007 Paperback 2005, 1st Edition Paperback 2007, 3rd Edition