Showing 1-20 of 10,182
Books by publisher "Tata Mcgraw"
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1.
By
Parag Parikh
[Paperback, 1st Edition]
475
399
(16% OFF)
1 new & used from sellers starting at 
3,285
In Stock.
Ships Free to India in
3-5 days
When others are greedy be fearful and when others are fearful be greedy'-ill-timed bouts of greed and fear among investors make stock markets volatile. Ratinal and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a... more
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2.
By
Arpita Menon
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
With the increased media choices, fragmented audiences, technological advancements, rising costs and growing demands of accountability from clients, media business has grown in both complexity and importance. In this rapidly changing media landscape of a culturally diverse country like India,... Adobe PDF eBook Rights : Copying not allowed. Printing not... more
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3.
By
Keiser
[Paperback 2007, 4th Edition]
525
404
(23% OFF)
1 new & used from sellers starting at 3,740
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Key Features Comprehensive treatment of optical-link constituents such as optical fibers, light sources, photo detectors, connecting and coupling devices and optical amplifiers. Design principles of digital and analog optical fiber transmission links, including optical power budgets, signal rise times, line coding and noise effects on system performance. Operating principles of... more
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4.
By
Parag Parikh
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
'First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited 'Parag Parikh ahs distilled his years of experience into this ready recknoner. It's simple... more
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5.
By
Shrinivas Pandit
[Paperback 2011, 1st Edition]
189
7 new & used from sellers starting at 709
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Businesses go through dramatic twists and turns. Some survive, while quite a few fall by the way-side. Corporate heads grapple with this and are keen to find a sustainable model for making organisations last. Dabawalas, the story of Mumbai?s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year-old... more
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6.
By
P L Jain
[Paperback 2009]
550
424
(23% OFF)
2 new & used from sellers starting at 2,162
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This edition has been revised keeping in mind the latest technological developments in this field, thus making it a complete offering on this subject. The simple and lucid language used by the author makes this book an ideal choice for both students and teachers alike Key Features New sections on:... more
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7.
By
Forouzan
[Paperback, 4th Edition]
499
384
(23% OFF)
2 new & used from sellers starting at 564
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The update to Data Communications And Networking by Behrouz Forouzan provides a thorough introduction to the concepts that underlie networking technology. This update provides two new chapters on topics of growing importance. Chapter 26 covers VLANs and VPNs, and chapter 27 covers the increasingly important topic of network security. Forouzan's... more
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8.
By
Jessie Paul
[, 1st Edition]
425
344
(19% OFF)
3 new & used from sellers starting at 1,343
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...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI... Adobe PDF eBook Rights : Copying not... more
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9.
By
Hbr
[Paperback, 6th Edition]
575
443
(23% OFF)
1 new & used from sellers starting at 4,043
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HBR : Enterpreneurship The text is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. It maintains its well-known "from start to finish" approach. Actual case studies and entrepreneur profiles would help illustrating... more
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10.
By
Madan Sabnavis
[Paperback, 1st Edition]
325
263
(19% OFF)
1 new & used from sellers starting at 2,678
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Written in a jargon-free and reader-friendly manner, this refreshingly new book simplifies complex concepts and dispassionately discussed various perspectives on economic phenomena. Further, it helps readers understand expert opinion on crucial issues like capital inflows, inflation, balance of payments, and budgetary and monetary policies reported in the media. Extensive and... more
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11.
By
A V Rajwade
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
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The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian businesses, even as exchange rates have become more volatile. For business managers, it has become... more
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12.
By
Gopal
[Paperback, 3rd Edition]
525
404
(23% OFF)
1 new & used from sellers starting at 5,218
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The third edition of Digital Control and State Variable Methods presents control theory relevant to the analysis and design of computer-control systems. Meant for the undergraduate and postgraduate courses on advanced control systems, this text provides an up-to-date treatment of digital control, state variable analysis and design, and nonlinear control.... more
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13.
By
K V S Madaan
[, 1st Edition]
350
270
(23% OFF)
1 new & used from sellers starting at 2,526
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The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An... more
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14.
By
Ganesh Shermon
[Paperback, 1st Edition]
675
520
(23% OFF)
2 new & used from sellers starting at 3,744
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This book provides an exhaustive guidance to the leaders in the organization-including the CEO, HR managers, senior members of the sales, production, and service team to create an excellent organization. It elaborates the processes through specified time lines as to what-s to be done. As we move from direct transfer... more
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15.
By
Ferrell
[Paperback 2008, 7th Edition]
570
456
(20% OFF)
1 new & used from sellers starting at 4,043
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1-2 days
About the book: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. It's written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth... more
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16.
[Paperback, 2nd Edition]
325
266
(18% OFF)
2 new & used from sellers starting at 315
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This book, designed for the first course on Operating Systems, aims at demystifying the subject by using the step-by-step approach of going from the very basis to advanced concepts. This book would be useful not only to the undergraduate students of computer science but also to application programmers who are... more
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17.
By
Roberts
[Paperback, 1st Edition]
375
300
(20% OFF)
1 new & used from sellers starting at 2,830
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As in most areas of science and engineering, the most important and useful theories are the ones that capture the essence and therefore the beauty, of physical phenomena. This is true of signals and systems. Signals And Systems : Analysis Using Transform Methods And MATLAB captures the mathematical beauty of... more
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18.
By
Dhruv Nath
[Paperback 2002, 1st Edition]
350
270
(23% OFF)
2 new & used from sellers starting at 1,390
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Table of Contents: 1. The Wonderful World Wide Web 2. Internet Addressing using IP Addresses 3. Packet Switching 4. The Domain Name System or ?DNS? 5. The Need for Databases 6. Java ! 7. The Profitability Problem 8. The Need for Server Side Computing 9. The Need for Components 10.... more
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19.
By
M G Parameswaran
[Paperback, 1st Edition]
275
217
(21% OFF)
1 new & used from sellers starting at 2,359
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2-3 days
The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better... more
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20.
By
A V Rajwade
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
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Adobe PDF eBook Rights : Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a... more
