In this brilliant and original book Malcolm Gladwell explains and analyses the 'tipping point' that magic moment when ideas trends and social behaviour cross a threshold tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world Gladwell explains the fascinating social dynamics that cause rapid change.
About the Author
Malcolm Gladwell is a writer for the New Yorker and the author of several other bestsellers including Outliers and Blink.
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