In this brilliant and original book Malcolm Gladwell explains and analyses the 'tipping point' that magic moment when ideas trends and social behaviour cross a threshold tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world Gladwell explains the fascinating social dynamics that cause rapid change.
About the Author
Malcolm Gladwell is a writer for the New Yorker and the author of several other bestsellers including Outliers and Blink.
Enlightening and Educational
By Vijay Kumar,
The Tipping Point by Malcolm Gladwell is well written book. Gladwell is a great author and thinker. Gladwell researches on tipping points and where the tipping points are made in history. The book's concept is powerful and explained very well by Gladwell. The book focuses on tipping point – its phenomena and demonstrations. The author defines tipping point as a time when an idea becomes popular among a certain group of people. This implies the way of spreading new ideas and techniques. Gladwell also examines the difference in personality it takes to trigger the change. The best illustration for me is about an island Micronesia where no youth commits suicide. But once, a young man hangs himself to death and then the teens started experimenting with suicide because they found this thing new for them. The book is full of examples that illustrate his ideas broadly. Gladwell uses data and theories from many studies. His best explanation is the description of crime New York city. Overall, the book shows how small actions and changes can make a big difference. This book inspire to bring change for better. The Tipping Points is an fascinating read.
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