Unmarketing: Stop Marketing. Start Engaging. (Hardcover)

Unmarketing: Stop Marketing. Start Engaging. Book Description

About the Book :

This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). Marketing isn't a "task", a "role" or "speciality". It helps all professionals realize that every single time a potential customer comes across a point of engagement with your company -- you are marketing.

Interesting Facts :

Well-Established Online Platform: In addition to his own successful website, Stratten has build a dedicated base of fans and supporters across the following platforms: Newsletter subscribers: Over 200,000 subscribers to multiple newsletters; Un-Blogging.com: UnMarketing Blog recently launched with already over 100,000 visitors in under 3 months; Twitter: Over 48,000 followers; List of friends and contacts who will promote the book to a total of 500,000+ Twitter followers, 100,000 Facebook friends/fans, 1,000,000+ email subscribers.Active Speaking Schedule and Industry Conference Appearances: Scott Stratten has been an in-demand speaker for the better part of a decade (see video demo at http://www.un-marketing.com/blog/speaking/). He recently spoke at the highly-sought after "Underground 5" -- Yanik Silver's Washington event attended by over 500 marketers -- where he shared the stage with the CEOs of renowned websites Zappos.com and GoDaddy.com, among others. He also spoke at BlogWorld and PubCon, as well as Bill Glazer's Outrageous Marketing event.Online Viral Videos: Stratten will use all the tricks and techniques he's learned over the past eight years to create be a massive online viral push to make the book a best seller right out of the gate. Through both humorous and impactful videos, the plan is to get others to tell others about the video and the book (to show this UnMarketing stuff actually works!) As a creator of http://www.TheDashMovie.com -- which sold over $5,000,000 worth of books in the first few weeks of release -- Stratten has deftly displayed his expertise in this arena.Tweet-up Book Tour: Stratten will plan a book tour for UnMarketing's launch to highly engaged social media cities (San Diego, Chicago, Las Vegas, Orlando, New York, Boston, Toronto). During an initial tweet-up (a meeting of people that connect through Twitter), Scott organized a meet and great in Las Vegas and another two days later in San Diego. Over 100 people attended each, without any cause, book or event attached to it. The wheels are already in motion to acquire sponsors and to get mass amounts of local press in each city making it a Tweet Across America tour to coincide with the book launch. Additionally, there will also be a Twitter "hashtag" created that anytime someone sends out a message (tweet) with #UnBook, they will be able to interact about a topic in the book, maintaining consistent chat and buzz.

Contents :

IntroductionHierarchy of BuyingA Word on ExpertsTrust GapRestaurant That Didn't Get ItCold CallingAiming Your Company at the Bottom of the BarrelPull and StayReasons Why Companies Don't Use Social MediaSocial Media (Social Currency as Well)Twitter versus Facebook versus LinkedInSocial Media PlatformingHARO--Platforming ExampleThe Game Has Changed: Immediacy and RelevancyPublicized Customer ServiceDon't Bank on the BoldSeven Deadly Social Media SinsHow Twitter Changed My BusinessTassimoLocal TwitterDominos--Word of Mouth: Mouths Are Moving . . . .Naked PizzaDon't Feed the TrollsTweetathonYour Web Site--Old School versus New SchoolCaptchasExperience GapRaising and Keeping the Bar High--CirqueStirring CoffeeExperience Gap for Small BizUsing Stop Start ContinueZapposRockportFreshBooksWhy You Can't Learn From MillionairesTransparency and AuthenticityMy Transparency on TwitterYour Transparency on TwitterAffiliatesTestimonialsBest SellersWhy Being a Work-at-Home Mom Is Bad for BusinessHello? Walmart?Idea CreationIdea DeliveryDoing In-Person SeminarsTele-SeminarsTele-SummitsHow and Why I Created a Summit E-Book InsteadViral MarketingUndercover UnMarketingPutting It into PracticeLushTrade ShowsSocial Media at Trade ShowsUnNetworking: Why Networking Events Are EvilThe UnEndAcknowledgmentsIndex

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