PHONE LINES TEMPORARILY DOWN DUE TO A SYSTEM UPGRADE. TO CONTACT CUSTOMER SERVICE, EMAIL US AT customerservice@infibeam.me
Buy any Lifestyle Product worth Rs.1500 & get a Stylish Men's watch worth Rs 1500 FREE
Understanding Michael Porter

Understanding Michael Porter (Hardcover)

By Author : Joan Magretta , Michael E Porter 
R 726
27 %
R 995
[ R 269 Off ]




In Stock.
New & Used from sellers starting at

Ships in 2 - 3 Days. FREE Shipping in India
Check Delivery to my Area

Understanding Michael Porter Description

About the Book :

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

The Essential Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

Magretta uses her wide-ranging business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them — for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas — and swiftly deploy them to drive your company’s success.

About the Author :

Joan Magretta has worked with Michael Porter for almost two decades. She is a senior associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of Harvard Business Review.

Michael E Porter has contributed to The Essential Michael Porter: What Every Manager Needs to Know about Competition and Strategy as an author. Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. In 1983, Professor Porter was appointed to President Reagan's Commission on Industrial Competitiveness, the initiative that triggered the competitiveness debate in America. He serves as an advisor to heads of state, governors, mayors, and CEOs throughout the world. The recipient of the Wells Prize in Economics, the Adam Smith Award, three McKinsey Awards, and honorary doctorates


Book Details


Title: Understanding Michael Porter
Publisher: Harvard Business Review Press
Author: Joan Magretta , Michael E Porter
Edition: Hardcover
Language: English
ISBN: 1422160599
EAN: 9781422160596
No. of Units: 1
No. of Pages: 208
Publish Date: 2011-12-13
Binding: Hardcover
Category(s): Management
Deliverable Countries: This product ships to India, Sri Lanka.

Similar Items by Category

Business & Economics

Discussion : Understanding Michael Porter

See Discussion
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Bastard Prince