The Upside Of Irrationality (Paperback)

The Upside Of Irrationality Book Description

About the Book :

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Among the topics Dan explores are:

• What we think will make us happy and what really makes us happy;
• Why learning more about people make us like them less;
• How we fall in love with our ideas;
• What motivates us to cheat. Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking— not just in our financial marketplace, but in the most hidden aspects of our lives.

About the Author :

Dan Ariely is the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, Scientific American and Science.

Book Details

Title:	The Upside Of Irrationality
Publisher:	Harper Collins Uk
Author:	Dan Ariely
Edition:	Paperback
Language:	English
ISBN:	0007354770
EAN:	9780007354771
No. of Pages:	352

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