Upside of Irrationality

Upside of Irrationality Book Description

Behavioral economist and New York Times bestselling author of
Predictably Irrational Dan Ariely returns to offer a much-needed take on
the irrational decisions that influence our dating lives, our workplace
experiences, and our general behaviour, up close and personal.
In The Upside of Irrationality, behavioral economist Dan Ariely will explore the
many ways in which our behaviour often leads us astray in terms of our
romantic relationships, our experiences in the workplace, and our temptations to
cheat. Blending everyday experience with groundbreaking research, Ariely
explains how expectations, emotions, social norms and other invisible,
seemingly illogical forces skew our reasoning abilities.

Among the topics Dan explores are:
??? What we think will make us happy and what really makes us happy;
??? Why learning more about people make us like them less;
??? How we fall in love with our ideas;
??? What motivates us to cheat.

Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking'''
not just in our financial marketplace, but in the most hidden aspects of our lives.

About the Author
Dan Ariely is the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, Scientific American and Science.

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