The Nikon COOLPIX P100 is a P-series camera equipped with an incredible 26x optical zoom lens that offers authentic shooting enjoyment, compact digital cameras equipped with an optimized image processing engine based on Nikon's own image processing concept and a high-power zoom NIKKOR lens.

The Nikon COOLPIX P100 is a high-performance model that offers an effective pixel count of 10.3-million pixels and a CMOS sensor with backside illumination structure has been adopted for the image sensor for less noise in images captured at night or indoors under dim lighting when high sensitivities are used. Nikon P Series COOLPIX P100 also supports high-speed continuous shooting of images at the maximum 10-MP size (3648 x 2736) at 10 fps, and offers a sport continuous mode, which allows for continuous shooting at up to approximately 120 fps and a function for recording high-definition movies with stereo sound.

The Nikon COOLPIX P100 runs on a proprietary Lithium-ion battery. It has 5 features that effectively prevent or reduce blur caused by camera shake and subject movement. The Nikon COOLPIX P100 is equipped with a function for recording full HD movies with stereo sound (1080p:1920 x 1080). Movie recording can be initiated by simply pressing the movie-record button on the back of the camera. A 3-in., approximately 460 k-dot vari-angles Clear Color Display simplifies shooting from a variety of angles.

Nikon is a part of the international conglomerate - the Mitsubishi Group. Nikon specializes in optical products like cameras, binoculars, microscopes and many others. In India, Nikon Corporation established its subsidiary called Nikon India Private Limited in 2007. This company was launched to fortify sales of Nikon cameras and to enhance after-sales service.