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Latest Cameras in India: A New Rage in Indian Consumer Electronics Market

Digital is a new-age mantra to live life; everything has gone digital - from TV to Camera and from photo frame to signature. Of all digital products, latest digital cameras have taken the Indian market by storm and now every teenager is talking about these digital cameras. Gone are the days when Cola was the buzzword ringing near all hang-out zones where youngsters were dwelling. Now, latest cameras have replaced those fizzy brands with its digital image. With its lavish advertising & branding, these cameras are now endorsed by Bollywood actresses like Deepika Padukone, Priyanka Chopra and Anushka Sharma. Here is a range of latest digital cameras for you; take your favourite and make every moment memorable.

Digital camera market in India is booming by leaps and bounds, and the recent invasion of international brands of new cameras like Canon, Nikon, Sony, Kodak, FujiFilm, Olympus, Samsung, Panasonic and others is a testimony that India has spread red carpet to these camera brands. In point-and-shoot camera category, India is the biggest market in Asia as the former has large number of youth as potential users of digital cameras. And to capture its target audience, these camera brands keep constant communication with youth at every touch-point. Of all customer touch points, internet has become a favourite destination as youngsters like to connect themselves with this medium.