The Sony W350i has been designed specially for those who wish to make a style statement with their mobile. The stylist flip phone has an orange circular design smack dap in the middle which controls the multimedia files on the phone. Once opened, the keypad is revealed along with a silver navigation pad that will speed up the process of getting through different menus. Apart from its aesthetic assets, the phone is also loaded with various utilitarian features like The EDGE connectivity, Bluetooth, and USB connection will keeps the user connected to their most important accessories all the time. The 1.3megapixel camera in the phone makes that picture perfect moment last forever. There are many picture modes in the camera to select from for the user. The inbuilt Memory Stick Micro (M2) in the phone is perfect for storing all the desired files of the user. A 512 MB card is included, which makes up for storing additional files. W350i features the Featuring Flash Lite support that enables users to change the phone's appearance beyond recognition. The W350i has the excellent TrackID feature that helps the user to track a song and get its details and even a link to buy the album. The W350i keeps the user entertained with its FM radio and the pre-loaded Guitar Legend, the mobile game for rock 'n' roll buffs.

Available in four different colors Graphic white, Ice blue, Electric black and Hypnotic black, its retro look is popular with teenagers and college students. The phone is lightweight (80g including battery) and small in size (104 x 43 x 10.5 mm), which attract fans of mid-level devices.

Sony Ericsson Mobile Communications, a joint venture of consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson. It is today a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The company's global management is based in Hammersmith, London.