In a marketing maze of clutter and craze there are some brands that have stood out from the rest. Brands that made India is a story of these ideas, thoughts and innovations that have in the last 60 years left an indelible mark on the Indian conscience. Join Anuradha SenGupta as she examines these success stories in an attempt to crack the Indian marketing mantra.Understand the nuances of marketing in India, from the concept of value for money to the psyche of the discerning consumer. From a meetha Cadbury to a thanda Coco Cola, observe how global brands have repositioned themselves as local darlings. And how changing paradigms have necessitated product innovations, like beauty products once taboo to men that are today wooing the cosmopolitan male.It is not just products, even institutions like TATA, Infosys and the famous IIMs and IITs have all contributed immensely to brand India, and so have campaigns like India Shining and Incredible India. And as advertising in India cautiously emerges out of the closet take a look back at these brands that have helped Indian advertising reach beyond the mundane.
|Studio / Distributor:||CNBC TV18|
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