Set against the picturesque backdrop of the French Riviera, where nothing comes cheap, Jean, a shy waiter working in a grand hotel, is mistaken for a young millionaire by beautiful, scheming adventuress Irene. When she discovers his lowly status, Irene beats a quick retreat. But love-struck Jean has no intention of letting her escape, and pursues her to the Cte d'Azur. Quickly running out of money, he adopts his beloved's lifestyle, setting himself up as a gigolo and moving in to a magnificent luxury hotel. Irene at last accepts this new Jean and starts to give him advice. She grows closer and closer to him, not realizing that love is working its subtle magic on her too.