Titan Watches was established in 1984 as a joint venture between the TATA group and the Tamil Nadu Industrial Corporation. The company is instrumental in bringing about a quantum shift in the watches market by manufacturing quartz watches indigenously on par with international standards.

The company also manufactures a brand of watches called Sonata based on its deep understanding of the segmentation of the watch market. This brand is well known for its affordable range of watches designed with the typical watch customer in mind. Additionally, the company has also launched itself in the jewellery market with its own brand - Tanishq. It seeks to establish itself as a leading player in what is a largely unbranded market in the country.

The company is currently operating in pilot mode with five stores in two Indian cities and sells eye wear such as sun glasses under the Fastrack brand and other prescription wear that consists of frames, lenses, contact lenses and other accessories of in-house and other premium brands.

• Titan Watches was established in 1984 as a joint venture between the TATA group and the Tamil Nadu Industrial Corporation. The company is instrumental in bringing about a quantum shift in the watches market by manufacturing quartz watches indigenously on par with international standards.
• The company also manufactures a brand of watches called Sonata based on its deep understanding of the segmentation of the watch market. This brand is well known for its affordable range of watches designed with the typical watch customer in mind. Additionally- the company has also launched itself in the jewellery market with its own brand - Tanishq. It seeks to establish itself as a leading player in what is a largely unbranded market in the country.
• The company is currently operating in pilot mode with five stores in two Indian cities and sells eye wear such as sun glasses under the Fastrack brand and other prescription wear that consists of frames- lenses- contact lenses and other accessories of in-house and other premium brands.