The Motorola Backflip is an elegant handset embedded with BACKTRACK navigation and a reverse hinge design. It is an easy to flip Motorola handset with Touch and QWERTY. The 5MP camera with 4x digital zoom and LED flash augments the user experience. The Motorola Backflip also incorporates image editing tools like Cropping, rotating, GeoTagging, and clip art for an enhanced user experience.

The Motorola Backflip has a 1400 mAh Li ion battery which offers a talk time of 6h and stand by time of 315h. The phone incorporates messaging options like Email, MMS, Text Messaging and Instant messaging via Google talk. The Motorola Backflip is loaded with advanced connectivity features like Bluetooth, Web Browser, WiFi and USB 2.0 for high speed data access.

The Motorola Backflip has personalization features like preloaded and downloadable ringtones, screensavers and wallpapers. It has an android operating system with BACKTRACK navigation pad behind screen for custom navigation. Other standard features like calculator, clock and calendar, make up the features of the Motorola Backflip.

Motorola Inc. is an American, multinational, telecommunications company based in Schaumburg, Illinois. It is a manufacturer of wireless telephone handsets, also designing and selling wireless network infrastructure equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products include set-top boxes, digital video recorders, and network equipment used to enable video broadcasting, computer telephony, and high-definition television.