Hero Motors, a subsidiary of the Hero Group of Companies has been marketing two wheelers on the Indian roads from 1988. Hero two wheelers from Hero motors consisted of two stroke mini motorcycles and scooters under the Hero Puch brand and four-stroke step through motorcycles under the Hero Smart and Hero Sting brands.
Hero Motors is concentrating its efforts on mopeds and Hero scooters to cater to the lower middle-class two wheeler consumers. Hero scooters and Hero Bikes India are very reasonable and fall easy and affordable on the pockets of every individual. Recent efforts include Hero Eazy, Hero Advanta, and Hero Maxi brands.
Hero Bikes are a major segment of Indian two wheeler industries. Hero Scooters, Ultra Maxi are a hot cake, with its style & performance features. The hallmark features like low-cost, low-pollution definitely attract young riders.