Woodcliff Lake, NJ - In recognition of its innovative interactive dealer kiosk, BMW of North America received a gold Outstanding Merchandising Award (OMA) for "Best Permanent Display" during a special ceremony held at Global Shop-the U.S.'s largest marketing-at-retail trade show-in Chicago. The OMAs are one of the most prestigious and sought-after awards in the marketing-at-retail industry.

"It is an honor to receive the 2008 Outstanding Merchandising Award for our interactive dealer kiosk," said Jack Pitney, Vice President, Marketing at BMW of North America. "BMW likes to be just as innovative in our marketing strategies as we are in the designs of our vehicles. So it was imperative that our display provided the perfect balance of interactivity and information to effectively capture the attention of consumers-all in a style typical of BMW."

The award-winning kiosk features a sleek BMW-like design, a 46" Sony Bravia LCD screen with a wireless keyboard and over 3 hours of interactive content, including: more than one-hundred short high definition videos and graphic animations about every aspect of BMW (exciting footage of the new M3 and X6, competitive comparisons, European delivery, night vision, dynamic stability control, innovative BMW technology); and information about safety, accessories, the BMW Golf Championship, upcoming events and much more.

Once "inside the system" viewers can get first-hand information about a specific BMW vehicle or any other topic that interests them. Client advisors also frequently use the system to visually explain safety, technology or other features the customer experienced during a test-drive. The kiosks are connected via high-speed T-1 lines and are constantly updated as new material becomes available.

Over 560 entrants representing the best of the marketing-at-retail industry entered this year's contest.

Courtesy: BMW Group, USA

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Posted by Jigar Gondalia on 14 April, 2008 3:58:37 PM IST #