Salzburg - In 2008, MINI will once again be supporting the Life Ball - for the eighth time in a row. This, the largest AIDS charity event in Europe, is the ideal platform for MINI to underline its socio-political commitment.

"Landing on planet Life Ball" - on the evening of 17 May 2008, Life Ball will be inviting guests on a trip through time in which the barriers that separate us will be dissolved, bridges built to supposedly alien cultural universes which actually exist next to each other and the infinite opportunities of social coexistence energetically highlighted. In line with these concepts, the Agent Provocateur lingerie label will be designing the Life Ball MINI 2008. The new MINI Cooper Clubman has been selected as the basis for this exclusive, unique design.

"I love the highly erotic yet stylish pin-up look of Agent Provocateur!", says Life Ball initiator Gery Keszler, commenting on his decision to choose this year's fashion show designer. Agent Provocateur, founded by Serena Rees and her husband Joseph Corre, son of fashion creator Vivienne Westwood, is famous for its wickedly burlesque collections. After the Life Ball, the unique MINI will be auctioned on eBay worldwide from 5-15 June. As in every year, the proceeds will be donated to Life Ball. Until now, the "Life Ball MINIs" - transformed by such famous fashion icons as Missoni, Ferré and Versace - have raised donations totalling € 260,000.-.

The "Life Ball MINI by Agent Provocateur".
Agent Provocateur is designing the new Life Ball MINI as a sort of police vehicle: painted black, with typical contrasting pink stripe highlights, and featuring the Agent Provocateur logo. The roof will be covered with a stylised fishnet stocking pattern, crowned by a flashing blue police light. The rear window is reflective, and the windows of the split door at the rear of the vehicle are covered with prison bars. Inside the MINI Clubman, a playground in black leather has been created, with various details designed to stimulate the viewer's imagination - superbly high-quality materials and playful details make the MINI look luxurious and extravagant - a feast for the eyes!

Courtesy: BMW Group, Germany

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Posted by Jigar Gondalia on 28 April, 2008 4:06:17 PM IST #