Mumbai - Mahindra & Mahindra Ltd. (M&M), one of India’s leading auto brands, today announced the launch of the After-Market Sector, a new business vertical which will consolidate the entire gamut of its after-market initiatives in the automotive space. This Sector will comprise the following business units:

This Sector will be headed by Mr. Rajeev Dubey, who will also continue with his current responsibilities.  He is designated President (HR, After-Market & Corporate Services) & Member of the Group Management Board, Mahindra & Mahindra Ltd.

The CEOs of these three verticals i.e. Mr. R. Subramani, Mr. Vinay Sanghi and Mr. Rajendra Bhurat will report to Mr. Rajeev Dubey.

“With the growing population of vehicles in India (6 million cars currently, expected to grow to 17 million by 2015), there is vast untapped potential in the after-market space covering multi-brand pre-owned vehicles, servicing, spares, and the financial instruments and exchange platforms which support this value chain.

In order to create, in the organized sector, a business ecosystem which replicates the ecosystem for new vehicles, I am happy to announce the formation of the After-Market Sector,” said Mr. Anand Mahindra, Vice Chairman & Managing Director, Mahindra Group.

“In India, the car servicing market mainly comprises authorized repairers and independent garages. Our market research has shown that car owners would prefer a service outlet such as ours with a value proposition built on trust, customer experience and convenience,” said Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) & Member of the Group Management Board Mahindra & Mahindra Ltd.

”The integration of the multi-brand pre-owned car business with the multi-brand service chain business & the spare parts business will help M&M create a distinct niche for itself in the after –market space,” added Mr. Dubey

The US $6 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world. Mahindra’s Farm Equipment Sector has recently won the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize.

Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan.

Courtesy: Mahindra & Mahindra Ltd, India

Add a comment

Posted by Naresh Koshti on 28 April, 2008 2:51:02 PM IST #