Ascuncion : Mahindra & Mahindra Ltd. (M&M), one of India’s leading auto brands with a growing global presence, today announced the launch of the Mahindra Pik Up Double Cab in Paraguay, in partnership with the Rieder Group.

“The Mahindra Pik Up Double Cab is part of our global range of vehicles and has been successfully launched in several markets in South America, including Peru, Chile and Brazil. With its stylish looks and rugged nature, the Pik Up is well suited for the international market and I am sure that the vehicle’s unique value proposition will also appeal to customers in Paraguay.

We are also pleased to partner with Motomarket of Rieder & CIA.S.A.C.I., one of the country’s most respected business groups and we are sure that their keen understanding of the market and extensive dealer network will contribute to the success of the Mahindra Pik Up in Paraguay,” said Mr. P.N. Shah, Executive Vice President, International Operations, Mahindra & Mahindra Ltd.

“We are delighted to be associated with Mahindra & Mahindra which is recognized as a prestigious auto brand across the world. Over the past few months, M&M has established a significant presence in South America and we are sure that the Mahindra Pik Up will emerge as the diesel offroader of choice in Paraguay as well,” said Mr. Jose Rieder, Director of the Rieder Group

The Mahindra Pik-Up combines the style and comfort of an SUV with the powerful performance of a pick up and is designed to make the toughest of tasks effortless. The vehicle is available in 4x2 and 4x4 options and is ideal for farm, commercial and recreational use.

Mahindra Pik-Up Double Cab: 

The Rieder Group is a diversified conglomerate and one of Paraguay’s most respected business houses. Established 73 years ago, the firm began its business activities by importing paper and laboratory equipment from Europe. Today, the Group has interests in a range of diverse areas, including cattle farming, timber and telecommunications. Besides Mahindra, Rieder is also the distributor for several other global auto brands such as Volvo, Renault and Valtra. The Group has branches in Ciudad del Este, Santa Rita and Encarnacion, in addition to 35 sales agencies and Authorized Workshops across the country.

Mahindra & Mahindra has been growing in stature as an international automotive major. Today, M&M has a global footprint with  a presence in major markets including South Asia, Middle East, Europe (where the Mahindra Scorpio is known as Mahindra Goa), Africa and South America, where it is present in Brazil, Chile, Peru and Uruguay. Over the past year, the Scorpio has been successfully launched in several markets, including Australia, Turkey and Ghana. Earlier this year, Mahindra commenced Scorpio assembly operations  in Egypt and Brazil, marking its first assembly operations outside India. As part of its growing global footprint, one of India's favourite SUVs is poised to take on the most challenging market, the USA, in 2009.

Courtesy: The Mahindra Group, India

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Posted by Naresh Koshti on 12 May, 2008 3:08:23 PM IST #