Titan Industries, the world’s 5th largest integrated watch manufacturer, launched its first exclusive Titan boutique in South East Asia at Berjaya Times Square, Kuala Lumpur. The exclusive Titan boutique carries close to 350 watch designs which would appeal to the young Malaysian consumers in the age group of 16–35 years.

In his opening remarks on the momentous event, Bhaskar Bhat, managing director, Titan Industries, said, “The opening of this exclusive store in Kuala Lumpur marks the entry of Titan Industries in South East Asia as a retailer. Apart from the jewellery foray in the United States of America, the investment we’ve put in Malaysia is by far the biggest. We are confident that the markets will resoundingly respond to our brand and our offering.”

Mr Bhat added, “Malaysia was selected essentially for it’s young, trendy and fashionable consumer. The consumer lifestyle in Malaysia, especially in Kuala Lumpur, is exciting and fast paced, yet conscientious about value. While our designs are a delight to the young consumer, our prices are light on the wallet. We plan to have four boutiques in Kuala Lumpur by the end of year 2008. We hope to have a store in every major South East Asian city by 2009.”

Titan watches are special because they are designed after extensive consumer research, keeping his / her likes in mind. Titan watches appeal to the young, fashionable and trendy. They are suited to every occasion.

In its portfolio Titan carries path breaking products such as Edge, the slimmest watch in the universe. Titan Edge exudes subtlety and style. The Aviator series crafted by internationally acclaimed designer, Neil Foley is etched in time in its inspiration from World War II fighter planes. Fastrack is chic and personifies the flirtatious youth of today. Its bold designs are just as unpredictable as those who sport them. Titan Athlite is a collection for the ‘arrived’ executive, who is in control of his life and time. The Titan exclusive boutique showcases these exciting watches and many more.

The Titan exclusive boutique, designed along international lines, is warm and welcoming to the consumer who has set out to reward himself / herself with a timekeeping fashion accessory that matches his or her individual style.

It is also a tangible presence of the brand’s commitment to excellent customer service.

Consumers can expect delight at every stage of their buying experience in the store.

Courtesy: Titan Industries, India

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Posted by Jigar Gondalia on 12 May, 2008 3:06:47 PM IST #