King of Prussia, Pa. - Smooth Fitness, the largest online retailer of home fitness equipment, announced today that it has jumped into the top ten in the Sporting Goods specialty category for web sales and maintained a solid overall ranking in Internet Retailer’s 2008 Top 500 Guide. 

“We are excited to crack the top ten for sporting good retailers and be ranked with such industry leaders as Callaway Golf, Dick’s Sporting Goods and Nike,” said Marc Cerceo, Chief Operating Officer, Smooth Fitness. “We have some great things planned for 2008, including the launch of the Agile DMT and a line of exercise bikes, which will help Smooth Fitness continue to grow and climb the Internet Retailer Top 500.”

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2007 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 18 key categories. 

"Smooth Fitness continues to be a prime example of the power of niche marketing online," says Kurt Peters, Editor-in-Chief of Internet Retailer. "By focusing on a particular market for a particular set of products, Smooth Fitness demonstrates convincingly that consumers are not constrained in online buying habits."

Courtesy: Smooth Fitness, USA

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Posted by Jigar Gondalia on 14 June, 2008 10:51:28 AM IST #