Developers will be able to work collaboratively with O2’s customers in a live virtual laboratory enabling the community to build on each other’s ideas and take advantage of complimentary skills and relevant experience.

The mobile co-creation movement is gathering pace on the Web, and O2 customers invited to join O2 Litmus will become true stakeholders in O2’s product development process.  Through the actions and feedback of the O2 Litmus community, they will be the shaping future product development plans for the entire O2 customer base in the UK. Members will receive exclusive access to content and services and be able to test the latest applications for their devices.

Tim Sefton, Customer Director, Telefónica O2 UK, said, “O2 Litmus is a great way of getting customers involved in the making of future O2 products and services – we want to know what they want from their mobile, so getting them to talk to developers from the beginning of the creative process will be of real benefit to everyone involved.”

O2 Litmus will beta launch in autumn 2008.

Courtesy: Telefonica Europe plc

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Posted by Jigar Gondalia on 30 June, 2008 4:06:21 PM IST #