SAN JOSE, CALIF. - Virgin Mobile USA customers have direct online access to some of the hottest mobile downloads including those of PlayPhone, Inc., which operates the largest network of mobile content destinations in North America. PlayPhone announced today it will power off-deck mobile entertainment content for the leading no-contract wireless provider’s more than five million customers. Some of the unique content includes wallpapers and ringtones from partners such as SONY BMG, Cartoon Network and Disney.

“Virgin Mobile USA has a customer base whose demographics are completely in line with the entertainment content we provide,” said Ron Czerny, founder and chief executive officer at PlayPhone. “We are delighted that Virgin Mobile USA can now offer their consumers even greater variety when it comes to having fun on their phone.”

“We are very focused on providing the best services and entertainment to our customers,” added Lauren King, product manager, off-portal content at Virgin Mobile USA. “We believe that PlayPhone is a valuable off-deck addition to deliver a diverse and engaging mobile experience.”

PlayPhone offers expanded distribution for its top-tier content partners, which, in North America, currently include SONY BMG, EMI Group, Cartoon Network, SEGA, Bandai, Disney, Glu Mobile, Konami, Vivendi Universal, Sony Pictures Entertainment, ABC Television, Platinum Studios and many more.

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from leading music labels and artists, game publishers and media companies. In addition to operating its consumer facing mobile destination at PlayPhone website in both English and Spanish, it also powers mobile content destinations for entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, Adult Swim, Sega, Real Networks, iPlay and many more.

Courtesy: Virgin Mobile, USA

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Posted by Jigar Gondalia on 4 July, 2008 1:54:25 PM IST #