WOODCLIFF LAKE, N.J. -- MINI USA announced that Jim McDowell, Vice President of MINI USA, will address reporters in the Detroit, MI area on July 22, 2008 regarding rising gas prices in the United States and its impact on the small car marketplace. MINI has consistently established itself as a leader in the premium small car segment.

In the wake of skyrocketing gas prices, many Americans are looking to smaller cars to help ease the pain at the gas pump. McDowell will share his insights on the future of smaller cars in light of the massive structural changes currently taking place in the marketplace. He will also discuss why he believes the world is becoming more MINI every day.

McDowell will address reporters over breakfast at Forte Restaurant in Birmingham, MI, just outside of Detroit, on Tuesday, July 22, 2008 between 9:00 and 10:00 a.m. Media wishing to attend this briefing should contact Aimee Adler.

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.

The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls- Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sport Activity Coupes.

The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.

Courtesy: MINI USA

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Posted by Naresh Koshti on 19 July, 2008 11:20:46 AM IST #