LOS ANGELES, CA - Lyric Jeans Inc announced that its premium lifestyle brand Lyric Culture will be distributed in Germany, Austria and Switzerland by Agentur Toepfer. Based in Dusseldorf, the company is one of the leading distributors in the territory representing brands such as Ella Moss, Goldsign, Earnest Sewn, Splendid, Dior Homme and many more. Agentur Toepfer plans to introduce Lyric Culture to the German market at the PREMIUM Show in Berlin in July of 2008. The company will also be exhibiting at Fashion Week in Munich.

"As we continue to develop the Lyric Culture brand internationally, we are very pleased to be working with Agentur Toepfer for distribution in such a significant area as Germany, Austria and Switzerland," said Hanna Rochelle Schmieder, President of Lyric Culture.

"We are very excited about our cooperation with Lyric Culture. The people are great and it's such a cool and unique idea what they do, people will love it here," said Marco Stein of Agentur Toepfer.

Lyric Culture is a music-driven premium lifestyle brand involving lyrical content on denim wear, t-shirts, cashmere and accessories. As the innovator and manufacturer of groundbreaking fashion, Lyric Culture employs a cutting-edge design strategy which allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Lyric Culture has licensing deals with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and BMG to name a few and has secured the rights to utilize lyrics made famous by The Beatles, Janis Joplin, David Bowie, Marvin Gaye, The Bee Gees, KISS and many more.

Courtesy: Lyric Jeans, Inc, USA

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Posted by Naresh Koshti on 19 July, 2008 5:24:01 PM IST #