British International Motor Show, London - Alesha Dixon unveiled the all-new Ford Fiesta Zetec S at the British International Motor Show whilst performing her track ‘Fired Up’ live exclusively for the audience.

The performance took place on a spectacular stage at the centre of the British International Motor Show at London’s Excel Centre. Alesha performed her track ‘Fired up’ live for the first time in the UK whilst surrounded by six dancers. Pyrotechnics were fired when the car was unveiled, and the finale was crowned by glitter falling over the applauding crowd, resulting in a truly show stopping performance.

The Ford Fiesta Zetec S reflects Alesha’s stylish yet fun loving personality, and combines striking exterior and interior design with superb performance. The next generation of Britain's best-loved small car promises to be a small car with a big presence. More than 3.4 million Fiesta models have been sold in the UK since its introduction in 1976, and the arrival of this latest Fiesta opens another chapter in the story of Ford’s most successful small car.

Before the performance Alesha explained, “Having worked with Ford before I was delighted to be involved in unveiling of the new Ford Fiesta Zetec S as it's a car we have all grown up with and it’s never looked better! I can't wait to perform at the British International Motor Show and I’m looking forward to getting back on stage ahead of my forthcoming album later this year.”

The Ford Fiesta Zetec S is on-sale from October 2008. A video of the performance and the unveiling of the Ford Fiesta Zetec S can be seen throughout the British International Motor Show from 23rd July – 3rd August at the Ford stand and on Ford website from Thursday 25th July.

Courtesy: Ford Motor Company, UK

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Posted by Jigar Gondalia on 25 July, 2008 5:21:35 PM IST #