Sydney - As the proud Official Wireless Communications Partner of the Olympic Games, SAMSUNG Mobile is unveiling its flagship product launch for its exclusive 2008 Beijing Olympics campaign - the SAMSUNG U900.

"Available from July, the SAMSUNG U900 will be our biggest mobile campaign to date in Australia. This reinforces its flagship status as the hero for our exclusive Olympic sponsorship activity, which will reach 20 million Australians alone via the TV broadcast."

"This will in fact be the first SAMSUNG mobile phone since 2005 that will feature across every Australian mobile carrier simultaneously. I am confident and excited that the SAMSUNG U900 is set to be one of our historical best selling mobile phones," said Josh Delgado, Director of SAMSUNG Mobile.

The SAMSUNG U900 has been designed to continue the success of SAMSUNG's leadership in the premium phone category. Designed for the Style conscious user who won’t compromise technology for design, the SAMSUNG U900 possesses a full metal body that houses the latest multi-media capabilities whilst remaining very simple to use.

Adaptive Touch Window:
The SAMSUNG U900 includes smart Adaptive Touch Window technology, winner of the IF Design Award in 2007. Adaptive Touch Window is a digitally adaptive control panel that delivers 24 menu short cuts, instead of the usual 4, guaranteeing "ease of use". The navigation panel’s icons change according to function. For example, when in music mode, music related icons will light up on the navigation indicators. When in camera mode, camera related icons such as zoom and brightness icons will appear. With haptic feedback on the Touch Window, the vibration strength and sensitivity can be adjusted to your liking.

Photographic brilliance:
Boasting a huge range of high-end features usually reserved for dedicated digital cameras, the SAMSUNG U900 improves the quality of your photos. The 5 Megapixel Camera with Image Stabiliser and Auto Focus guarantees sharp, crystal clear images every time. Wide Dynamic Range improves photo quality by preserving image data in bright spots to reveal more detail in shadows or backlit areas. Face Detection recognises and focuses on faces for perfect portraits.

Mobile blogging:
The embedded ShoZu software offers seamless, reliable and easy access to edit a range of social networking sites including Facebook and YouTube. Record all those priceless moments, then edit and update the contents easily and securely to share with everyone you know.

High speed internet:
The SAMSUNG U900 offers super fast internet speeds of 7.2Mbps HSDPA - which is up to 20 times faster than 3G enabling you to download full length music tracks in under 10 seconds, enjoy super smooth Mobile TV and Video Calling.

Superior sound:
The SAMSUNG U900 harnesses cutting edge ICEpower technology by Bang & Olufsen to deliver superior audio fidelity and professional-sounding music reproduction. To complete the ultimate listening experience, the multi-format music player features a dedicated music interface to make navigation easier. FM Radio with RDS and Quick PC Sync software plus USB 2.0 for seamless music transfers between your computer and phone.

"We wanted to create a complete multimedia mobile phone which encompassed both functionality and beauty. The SAMSUNG U900's minimalist exterior hides a wealth of hi-tech features that will meet the demands of the both style and tech-savvy consumers." Josh Delgado, Director of SAMSUNG Mobile.

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Posted by Jigar Gondalia on 26 July, 2008 6:12:01 PM IST #