SHANGHAI — Ten FAW-VW dealerships in China have received the esteemed J.D. Power Asia Pacific Dealer of Excellence Award. The award and certification program recognizes dealers who provide an outstanding customer experience during the new-vehicle sales and after-sales service processes.

The FAW-VW dealerships receiving the award are:

“By being the first automotive brand in China to receive this designation, FAW-VW demonstrates its commitment to implementing innovative and cutting-edge practices that promote high levels of sales and service customer satisfaction,” said Steve Goodall, president of J.D. Power and Associates. “FAW-VW performs a particularly impressive feat by earning Dealer of Excellence Certification for ten of its dealerships.”

The Dealer of Excellence Recognition Program is open to all automotive manufacturers (on behalf of their dealer networks) and all automotive dealers across the country. The program, now in its inaugural year in China, is independently administered by J.D. Power Asia Pacific. Using survey data from recent customers of dealerships, J.D. Power and Associates certifies only those dealers that complete a rigorous certification process and meet or exceed pre-determined benchmark scores from its nationally syndicated China Sales Satisfaction Index Study and China Customer Service Index Study. 

“The Dealer of Excellence awards provide Chinese consumers with one more important measurement by which to evaluate dealerships,” said Goodall. “Our experience in other markets demonstrates that dealerships that implement strict and scientific service standards build loyalty among customers and gain long-term benefits for their businesses and the manufacturers they serve. These efforts by dealers in China will achieve the ultimate goal of benefiting the Chinese consumer.”

Courtesy: J.D. Power and Associates, China

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Posted by Naresh Koshti on 26 July, 2008 6:14:59 PM IST #