Ford India was initiated in 1995 in partnership with Mahindra & Mahindra resulting in Mahindra Ford India Ltd. Ford India of the nineties was known as MFIL which started assembling and distributing Ford Escorts in India. In 1998, MFIL was rechristened as Ford India and Ford cars in India got a strong foothold. New brands like Ford Fusion, Ford Fiesta, Ford Mondeo and Ford Endeavour were a great success. Ford Car in India thus became a well-known name.
Ford India is currently reveling in the success of the various Ford Cars in India. The icing on the cake is the launch of the small Ford car- the Ford Figo. Ford India has ambitious plans for the Indian market after the super success of the compact Ford car and the entry level sedan Ford Fiesta.
Ford India is set to launch new Ford car models which will be India- specific and have global appeal. Thus the Ford Cars in India will be developed based on a global strategy. Currently the 6th largest car manufacturer in India- Ford India is raring to go with new eco- friendly engines and trendy designs. Ford India has plans to introduce eight new Ford car models in the country in the next five years. Ford cars in India are thus on a trajectory to success with new launches, and new facilities with bigger manufacturing units.