Advertising and Promotions : An IMC Perspective   (eBook - Adobe PDF) (eBook)

Advertising and Promotions : An IMC Perspective eBook Description

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About the E-Book :

The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects

About the Author :

Kruti Shah is young and upcoming freelance marketing and communications professional with diverse experience for her years. in the past six years, her work has encompassed market research, product launches, brand management, project management, website communication and business development. Kruti has worked as a marketing coordinator for Fibre-Craft Materials Corporation, USA and as a business development manager for Pidilite Industries. She has also worked and consulted with Zydus Cadila Healthcare, Educational Initiatives, Publicis Worldwide, and the American Red Cross of Greater Chicago

Alen D is post-graduate from the Indian Institute of Management, Ahmedabad, (IIM-A), he has worked with Companies such as Boehringer-Knoll, Glaxo, Shilpi Advertising and Mudra Communications. His industry experience includes developing the marketing and communication strategies of ethical pharma and OTC brands such as Euglucon, Isoptin, Farex, Complan and Nycil. In the advertising arena he has contributed towards building brands such as Cera, Vimal, Rasna, Dhara, Symphony, Yera etc. He has wide international experience and has consulted with companies in the UK, Sri-Lanka, Bangladesh, Saudi Arabia, Kenya, Nigeria and Rawanda. He is one of the founder members of MICA (Mudra Institute of Communications, Ahmedabad). He has set up MICORE (Mudra Institute of Communications Research) the first Institute of its kind in India dedicated to Communications Research. He is visiting faculty at many of the premier management institutions in the country. He also has a significant number of publications and case studies to his credit.

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