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The Art of Choosing

The Art of Choosing ( EPUB eBook - Adobe EPUB ) (eBook)

By Author : Sheena Iyengar 
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R 724
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2010 1,683 In Stock.
Hardcover 2,700 In Stock.
Paperback 2010 3,926 In Stock.

The Art of Choosing Description

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT


eBook Details


Title: The Art of Choosing
Publisher: Hachette Livre UK
Author: Sheena Iyengar
Edition: EPUB
Edition: eBook , EPUB
Language: English
ISBN: 074811744X-BEEPB
EAN: 9780748117444-BEEPB
Publish Date: 2010-4-1
Binding: eBook
Deliverable Countries: This product delivers to India.

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The Art of Choosing Review

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Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 choose with care
By sandeep badoni, 2010-10-22 16:22:24.0

the art of choosing is wonderfully written book explaining difficult concepts in easy and interesting language.the choice presented to us at every moment in life is taken across the book's pages and reader is entertained by writer's command over the subject.a definitive book on choice and decisions

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